Salon Today - August 2008 - (Page 14)

[RECEPTION] Have a Eufora Experience E Eufora International’s annual Global Connection educational conference is returning for its sixth year, November 2-3, 2008, at the Newport Beach Marriott Hotel and Spa in Newport, California. The customized educational experience is designed to empower salon professionals to succeed through technical and business-focused sessions. To ensure an intimate education setting, space is limited to 400 attendees and breakout sessions are also limited Eufora co-founder Don Bewley demonstrates a chic cut at last year’s Global Connection. to maintain a 10:1 student/instructor ratio. Tickets are $399 if purchased by September 1 and $449 thereafter. The ticket price includes all events, three breakout sessions, a luncheon each day, mannequin heads, training materials and an event gala. Visit www.eufora.net to register. MARKETING SUCH A TEES MULTI-TASK WITH A 3-IN-1 SPA BED SKIN CARE EXPERTS usually aren’t called upon to help engineer a spa treatment bed, but they certainly understand the needs of both clients and technicians. So it only makes sense that salon equipment manufacturer Belvedere tapped Lydia Sarfati, founding president of Repêchage, to provide the inspiration for a new line of spa furnishings. The Lydia Sarfati 3-in-1 Spa combines the ability to perform a pedicure, manicure and facial all in the same bed—a clever way to reduce service time and increase daily bookings. Similarly, the line’s Multi-Purpose Facial Bed can accommodate facials, massages and body therapies, such as waxing. For more information on the Lydia Sarfati Signature Collection, visit www.belvedere.com or call 800-435-5491. If you want to make your business memorable to potential clients, show ’em, don’t tell ’em! Take, for instance, Gregory Allen Apparel. The company, founded by former hair stylist Gregory Allen, manufactures T-shirts and accessories that express his passion for the salon world. Instead of distributing a traditional press release to spread the word about his business, Allen created a clever spiral-bound notebook cut in the shape of a T-shirt. Each page, or shirt, illustrates what the company does—either with a sample design, sizing information or a Top 10 list of “Things You Should Know about Gregory Allen Apparel.” It’s marketing that’s fun and functional! 14 | August 2008 www.salontoday.com http://www.eufora.net http://www.belvedere.com http://www.salontoday.com

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Salon Today - August 2008 Contents Editor's Note Reception Roundtable Decor Down to Business Get with the Program Products Owner to Owner

Salon Today - August 2008

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