Salon Today - August 2008 - (Page 18)

[RECEPTION] How Profound! D Do you feel clueless when it comes to creating slick-looking advertisements, promotional coupons and web banners? You’re not alone. Luckily, Profound Beauty has just launched Profound Marketing—a comprehensive program that creates customized strategic marketing plans for salons that want to boost their business. By entering a few key data points, a Profound representative can help you pinpoint exactly which areas of business you should target (and which demographics) to give you a handsome jump in revenue. Once you’ve got a plan in place, you can log onto the website to customize different marketing materials that will speciﬁcally beneﬁt your salon and echo its style. For more information, talk to your Profound Beauty regional manager, call customer service at 800-762-9350 or visit the “salon professionals” section of www.profoundbeauty.com. Educators include: ISBN SPEAKER SPILLS SECRETS OF SUCCESS OWNERS AND MANAGERS from North America’s top salon and spa companies recently joined forces at the International SalonSpa Business Network’s 2008 Conference: “Network Your Way to Success.” Keynote speaker Joe Calloway delivered a presentation on “Becoming a Category of One,” or thriving in a league of your own. Here are his tips: 1. Think of a place you just love to do business. 2. Ask yourself what’s in that place that you ﬁnd compelling? What does that company do to lock you in and differentiate itself from others? 3. Ask yourself, “What’s my version of that?” Calloway is the author of best sellers, including Becoming a Category of One, Work Like You’re Showing Off and Indispensable: How to Become the Company That Your Customers Can’t Live Without. A Dynamic Two-Day Business Event That Will Teach You Innovative Practices To Thrive In The Current Economy! Topics Include: • Salon Survival: Managing your Business During Tough Times! • Double or Triple Your Salon/Spa Business with PR • Coaching! Translating GREEK to GREAT! • How to Deal with Annoying People • The IV Pillars of Profit • The REAL STORY on Opening a Salon or Spa! • My Big Fat GREEK Paycheck SPONSORS: http://www.milanosoftware.com/salon http://www.milanosoftware.com/salon http://www.profoundbeauty.com http://www.ybnretreat.com http://www.ybnretreat.com

Table of Contents Feed for the Digital Edition of Salon Today - August 2008

Salon Today - August 2008 Contents Editor's Note Reception Roundtable Decor Down to Business Get with the Program Products Owner to Owner

Salon Today - August 2008

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