Salon Today - August 2008 - (Page 20) [ROUNDTABLE] How have you used technology to build your business? “Our salon software allows me to see which clients haven’t been in for a while, so I can send them a reminder. With all their information on file, I also send thank yous and holiday newsletters. I track their birthdays and give them a discount in their birthday month.” CRESCENT LOMONACO Salon Monaco Carpinteria, California “We focus on sending our clients to our website, which we update every two weeks with a new coupon, promotion or event. We also encourage our clients to use our Aveda shopping site to send gifts to their friends and family.” CINDY ZAHN PIERPAOLI For Appearances Sake River Forest, Illinois “Our website has allowed us to contact new guests in our area. We have a great site—our designers are always thinking of fresh new ways to entice guests.” NOELYNE LANGSTON Noelyne Ltd. Fayetteville, North Carolina “We keep track of client spending, along with client referrals, and keep in touch with clients on a regular basis, whether it be for their birthday, or salon contests and promotions.” SHERRI MCGLOIN Ferricchia Hair Salon Portland, Maine “We send e-mail promotions. In addition, we use Facebook for finding models for our educational classes and recruiting staff.” ANGELA GUIDO Daryl Christopher Wellness Salon and Day Spa Boston, Wayland and Waltham, Massachusetts “By relying more on computers, I’ve cut promotional costs with e-marketing.” MICHELLE SMITH Rejuve Salon Spa Raleigh, North Carolina “We have web-only specials and coupons. Also, with every confirmation e-mail we send clients, we include a list of opportunities that are available around the same time as their next appointment.” JEFFREY KILCOYNE Jeffrey Robert Salon & Spa Worcester, Massachusetts “We use the reports generated by our software to coach our staff to higher levels.” DON THORPE City Looks Salon Bismarck, North Dakota 20 | August 2008 www.salontoday.com http://www.salontoday.com
Table of Contents Feed for the Digital Edition of Salon Today - August 2008 Salon Today - August 2008 Contents Editor's Note Reception Roundtable Decor Down to Business Get with the Program Products Owner to Owner Salon Today - August 2008 Salon Today - August 2008 - Salon Today - August 2008 (Page Cover1) Salon Today - August 2008 - Salon Today - August 2008 (Page Cover2) Salon Today - August 2008 - Salon Today - August 2008 (Page 1) Salon Today - August 2008 - Salon Today - August 2008 (Page 2) Salon Today - August 2008 - Salon Today - August 2008 (Page 3) Salon Today - August 2008 - Salon Today - August 2008 (Page 4) Salon Today - August 2008 - Salon Today - August 2008 (Page 5) Salon Today - August 2008 - Contents (Page 6) Salon Today - August 2008 - Contents (Page 7) Salon Today - August 2008 - Contents (Page 8) Salon Today - August 2008 - Contents (Page 9) Salon Today - August 2008 - Contents (Page 10) Salon Today - August 2008 - Contents (Page 11) Salon Today - August 2008 - Editor's Note (Page 12) Salon Today - August 2008 - Editor's Note (Page 13) Salon Today - August 2008 - Reception (Page 14) Salon Today - August 2008 - Reception (Page 15) Salon Today - August 2008 - Reception (Page 16) Salon Today - August 2008 - Reception (Page 17) Salon Today - August 2008 - Reception (Page 18) Salon Today - August 2008 - Reception (Page 19) Salon Today - August 2008 - Roundtable (Page 20) Salon Today - August 2008 - Roundtable (Page 21) Salon Today - August 2008 - Decor (Page 22) Salon Today - August 2008 - Decor (Page 23) Salon Today - August 2008 - Get with the Program (Page 26) Salon Today - August 2008 - Get with the Program (Page 27) Salon Today - August 2008 - Get with the Program (Page 28) Salon Today - August 2008 - Get with the Program (Page 29) Salon Today - August 2008 - Get with the Program (Page 30) Salon Today - August 2008 - Get with the Program (Page 31) Salon Today - August 2008 - Get with the Program (Page 32) Salon Today - August 2008 - Get with the Program (Page 33) Salon Today - August 2008 - Get with the Program (Page 34) Salon Today - August 2008 - Get with the Program (Page 35) Salon Today - August 2008 - Get with the Program (Page 36) Salon Today - August 2008 - Products (Page 37) Salon Today - August 2008 - Products (Page 39) Salon Today - August 2008 - Owner to Owner (Page 40) Salon Today - August 2008 - Owner to Owner (Page Cover3) Salon Today - August 2008 - Owner to Owner (Page Cover4)
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