Salon Today - August 2008 - (Page 21)

“With every conﬁrmation e-mail we send clients, we include a list of opportunities “I monitor retail sales to help determine my stock levels for on-hand that are available around quantities. When an item goes on sale from my distributor, I can see how many I sell, and stock up accordingly. SYLVIA ALI the same time as their next The Finish Line Bridgewater, Nebraska appointment.” “We send out two e-mails per week to our client database: one on Monday to promote services and help ﬁll in any gaps for the week and another one every Thursday to promote products. We also use Notify All text messaging service to inform our clients of any immediate specials. These specials are valid only for the day and are usually discounted services to ﬁll in gaps when we experience a slower day in the salon or several last-minute cancellations.” SALLY ZARLINGA Lucia…The Salon Lyndhurst, Ohio —Jeffrey Kilcoyne Jeffrey Robert Salon & Spa Worcester, Massachusetts [ADD YOUR VOICE] The community of top salons wants to hear about the wow ideas and best programs that are working in your salon. Tell us your story today by faxing or e-mailing an answer to our November 2008 question, “What keeps clients coming back to your salon?” Deadline is September 5, 2008. Fax responses to SALON TODAY Roundtable at 847-634-4342 or e-mail mnoonan@vancepublishing.com. 85% [GET LISTED - BE FOUND] of any retail services or products purchased are first researched online. WILL THEY FIND YOUR SALON? With BestSalonSearch.com, CONSUMERS WILL FIND YOU FIRST! BestSalonSearch.com recently teamed with BEST SEARCH .com BestSalonSearch.com is quickly becoming the beauty industry’s favorite marketing and technology company. Headquarted out of Chicago, IL, BestSalonSearch.com is the cooperative advertising association built for the beauty industry. A profile listing provides you with a Dedicated Marketing Manager to assist you with all of your marketing needs. Their listings include access to marketing services such as networking submissions (You Tube, MySpace, etc.), Image editing services, message boards and forums, copy editing services, talent profiles, salon management software, automated emailing of local clients, listing of your promotions, specials and much more. BestSalonSearch.com operates this unique internet platform that they coined “Beauty 2.0”tm which gives salons and service providers the ability to: 1. Create a personalized online profile showcasing their business and talent 2. Create a custom incentive to attract new clients 3. Interact with customers using the internet’s most powerful marketing tools Bizlink Mangement Systemstm to help salons become more efficient by providing “best in class” salon management software. BestSalonSearch.com is offering listings on their search engine FREE till 2009 You can sign up online at BestSalonSearch.com or call toll free 1-866-497-0877 to speak with one of their Dedicated Marketing Managers. info@BestSalonSearch.com • toll free: 1-866-497-0877 • direct: 312-923-0797 [ POWERED BY ] VISION GLOBAL ADVERTISING • Customer Access to Book Appointments online 24/7 • Appointment reminders via email and/or text messages (schedule owner and client) • Email confirmation of appointments via email and/or • Recurring appointments • Record customer notes • Customizable service list text messages (schedule owner and client) • Customer appointment history • Repeat service reminders tm http://BestSalonSearch.com http://BestSalonSearch.com http://BestSalonSearch.com http://BestSalonSearch.com http://BestSalonSearch.com http://BestSalonSearch.com http://BestSalonSearch.com

Table of Contents Feed for the Digital Edition of Salon Today - August 2008

Salon Today - August 2008 Contents Editor's Note Reception Roundtable Decor Down to Business Get with the Program Products Owner to Owner

Salon Today - August 2008

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