Salon Today - September 2008 - (Page 14)

[RECEPTION] Marketing Makeover [QUICK CLIP] FIGHTING FOR A CAUSE Looking for ways to give back? Eufora has coordinated the One Tip, One Child campaign to ﬁght child abuse through the nonproﬁt organization Childhelp. Stylists are invited to participate by donating their biggest tip of the day on September 13. The campaign will add to the amount presented to Childhelp during Eufora’s Global Connection event in November. Increase awareness of the cause and your salon’s activism by advertising the event to clients. For more information on how to participate, contact 800-6-EUFORA. R Revamp your marketing and PR techniques without blowing your budget. Debbi K. Kickham, co-author of Off the Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget, suggests using imagination and creativity, instead of money, to boost business and proﬁts. Among her top tips: GIVE A SCHOLARSHIP. By helping a local student you’ll foster goodwill and make a name for your business in the community. VISIT A “DOLLAR STORE.” Send inexpensive business-related goodies to new and potential clients. Using designer bags with your logo will ensure company recognition. WRITE LETTERS. Submit a letter to the editor of your local newspaper addressing issues related to your industry. Include your name, title and salon name and you’re on your way to free publicity. DONATE YOUR ENERGIES. Offer to do hair and make-up for local news anchors and TV personalities in exchange for credit on each broadcast. HEARTS AND HANDS Educators include: A Dynamic Two-Day Business Event That Will Teach You Innovative Practices To Thrive In The Current Economy! Topics Include: • Salon Survival: Managing your Business During Tough Times! • Double or Triple Your Salon/Spa Business with PR • Coaching! Translating GREEK to GREAT! • How to Deal with Annoying People • The IV Pillars of Profit • The REAL STORY on Opening a Salon or Spa! • My Big Fat GREEK Paycheck SPONSORS: STYLISTS FROM AROUND THE COUNTRY traveled with Vidal Sassoon to Slidell, Louisiana, to participate in Hairdressers Unlocking Hope. The campaign, established by Sassoon, aimed to unite hairdressers with Habitat for Humanity to build homes for families displaced by Hurricane Top: SALON TODAY’s Scot Stevens Katrina. SALON TODAY Publisher (center) and Katharine Cook joined Scot Stevens and Midwest Vidal Sassoon in Slidell, Louisiana, Regional Sales Manager Katharine for the second phase of Hairdressers Cook attended the event. Unlocking Hope. Above: Volunteer “It was a great experience salon professionals have joined with Habitat for Humanity to build to join together with all these housing for people left homeless by hairdressers and create a home Hurricane Katrina. for a family,” Cook says. “We were lucky enough to meet the family who would live in the house— and the husband even worked along with us on the build.” Hosted by Neill Corp., the event was part of the annual Serious Business conference. For more information, or to become involved, visit www.neill.net. 14 | September 2008 www.salontoday.com http://www.ybnretreat.com http://www.ybnretreat.com http://www.neill.net http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - September 2008

Salon Today - September 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Roundtable Decor Medusa Salon Camera Ready Maximum Exposure Hollywood Connection Products Owner to Owner

Salon Today - September 2008

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