Salon Today - September 2008 - (Page 22)

[ROUNDTABLE] What have you done to give your salon a signature style ? “We recently remodeled our salon to reﬂect a younger, hipper style. We also revamped our website and service menus to coincide with the decor. Our next endeavor is to rethink our business card design to reﬂect this same brand.” TAMARA HENDON The Salon & Spa at Mystic Hair Tampa, Florida “We make little changes to the salon decor often. The clients love to walk in and see something new, and it ensures the salon always looks updated and clean.” CRESCENT LOMONACO Salon Monaco Carpinteria, California “Our salon is very involved in fashion shows. Currently, we are having a “40s Fit and Fab” pageant—complete with a celebrity emcee and judges! This event is very exciting for everyone involved and it’s a great way to promote the salon.” DEBI BEELOW NV Salon Greenville, South Carolina “We are located in a college town, so we use college-age students in our photo shoots and fashion show beneﬁts.” MARY PARK-SMITH Scissors Gainesville, Florida “We revamp our salon attire, music and website on a quarterly basis. Since fashion is the forefront of our business, everyone is pleased that we discuss these subjects regularly at team meetings. It’s part of the creative process of the salon team.” NOELYNE LANGSTON Noelyne Ltd. Fayetteville, North Carolina “We carry ﬂavored coffees and, as simple as that sounds, the expectation that they will be there waiting for our guests has almost become part of our brand. We even have guests who will drop by between visits just to have a cup of coffee! Building our coffee bar has created a coffee house comfort that our guests love. It has become so popular we may start selling it by the pound! SALLY ZARLINGA Lucia’s the salon Lyndhurst, Ohio “We use as much technology as possible through our e-mail conﬁrmation system, WiFi access, mounted plasma TV and high-tech kitchen with a variety of beverages and food. We host events with friends who are in different businesses—trunk shows for shoes and clothes before they hit the stores, Botox and educational events from plastic surgeons. We also sponsor local art shows and band events.” SUZIE BOND Perfect 5th Mooresville, North Carolina 22 | September 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - September 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Roundtable Decor Medusa Salon Camera Ready Maximum Exposure Hollywood Connection Products Owner to Owner

Salon Today - September 2008

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