Salon Today - September 2008 - (Page 30)

Camera Ready >PHOTOGRAPHER Once you become comfortable with a photographer, you’ll work hand in hand and every shoot will become easier. But you may go through a few photographers before you ﬁnd your creative soul mate. Ruiz suggests asking for referrals from the editor of your city magazine’s fashion section. “Send the photographers an e-mail and see whether they’ll do a test with you before you pay them an exorbitant amount of money,” Ruiz says. “Show them pictures of what you want to do.” When Barston works with a salon team, he suggests that they clip photos from magazines or e-mail him some website photos. “They should point out which lighting they like, the makeup images they’re going for and the general look of the hair they’re planning to do,” he says. “Photos are best because we’re all incredibly visual in this industry.” In return, Barston, who displays his hair and fashion photography at www.stevenbarston. com, recommends asking the photographer to show you his book. “I’m all about classic; other photographers are more funky and trendy,” he says. “If you want angelic, ethereal images with natural light, work with someone who has that in their portfolio.” >MODELS When it comes to booking your models, however, Shortino says you have to take the responsibility for what you want. Your choice of models depends largely on how you want to allocate your budget. Using non-professional models will save money, but they’re a wild card. If you’re shooting for a competition like NAHA, you’re probably better off hiring experienced people. “Professional models are the best because they’re getting paid to do whatever you want,” says Barston. “The modeling agency has cleared the cut or color change with the model, and she’s cool with it. She has no voice in the process, but she should bring something to the photo through physical movement.” Barston’s major salon client, Hairroin Salon in Hollywood, California, offers L.A.’s professional models a discount. That gets them in the door, and later the owner can negotiate a deal for using them in a shoot. The model you want to avoid is a celebrity; even a local personality can be a drama queen. “They’re used to seeing themselves on TV, on stage or in ﬁlm, where the image is more forgiving,” Barston says. “They also tend not to move in front of the camera as well as a model does.” Many salons use “real people” as their models, often their own clients. Whereas professional models can come in with overprocessed hair, you can ﬁnd non-professionals with exactly the hair you want. But unlike professionals who already have agreed to do what the shoot requires, any off-the-street models require a full consultation just as you would conduct with any client before making a major hair style change. Carson recommends that you explain fully what you will be doing to her hair, and make sure she agrees to it. “During the shoot if she’s thinking to herself that it’s too short or too dark, or her boyfriend’s going to hate it, all of that will show on her face,” he says. “Your photos will have her looking as if she’s about to cry!” Of course, the most important piece is the face that your hair will be framing. “I’ve seen a beautiful hair style on a model who doesn’t look right in it, and the photo doesn’t work,” Carson says. “But the opposite—mediocre hair on a beautiful model—makes everyone say, ‘I want that style.’ It all starts with the face.” It helps if you have an eye for which faces will be photogenic. Carson assures you that no matter how small your town, you can ﬁnd people who will make good models. Hold an amateur model call, or really go through your client base. Shortino recommends spending up to a month on the model hunt—going everywhere from Wal-Mart, to the grocery store or department store. “Sometimes, if I see a younger girl, I’ll give her mom my card and say, ‘Give us a call if you’re interested,’” he says. “I just look for people who are somewhat attractive and have good skin and eye color.” 30 | September 2008 www.salontoday.com KOD AK 0 908 http://www.stevenbarston.com http://www.stevenbarston.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - September 2008

Salon Today - September 2008 Contents Editor's Note Reception Fashion Sense Spa Menu Roundtable Decor Medusa Salon Camera Ready Maximum Exposure Hollywood Connection Products Owner to Owner

Salon Today - September 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.