Salon Today - October 2008 - (Page 14)

[RECEPTION] Unleash THE POWER OF LIGHT! in your salon with laser light hair therapy • No licensing required • Easy training provided • FDA compliant (CFR-21 cold laser safety standard) • Salon displays, brochures and marketing materials available SL-3600 Take the Time T Just one client per week means $150k/yr. net! You do the math. We’ll provide the references. DynaPro SL Lease/purchase options as little as $99/month What can laser light hair therapy do for your clients? • Stop hair loss and stimulate rejuvenation • Give thicker, fuller and healthier hair • Dramatically enhance hair color • Repair split ends and chemically damaged hair Before After To boost your retail sales, consider offering an educational rather than a product-driven approach. Khuraira, founder of the make-up line and owner of the Tenaﬂy, New Jersey, makeup boutique that both bear her name, says that although the internet gives consumers an Khuraira abundance of information at their ﬁngertips, it is the salon professional who can offer a hands-on experience. “Some of my mature clients have come to me with complaints about dry skin and ﬁne lines,” says Khuraira. “I not only take the time to explain how make-up products infused with peptides help to promote healthy skin moisture and improve skin texture, but show them how the products can be applied to reduce the appearance of ﬁne lines and to strengthen pores.” Among her top tips: Watch your client’s body language. This is a good way to avoid being overly aggressive or overwhelming the client. Let the client decide. Don’t hesitate to recommend a product or technique, but ultimately let her make the ﬁnal choice. Offer an educational approach. Encourage clients to ﬁll their beauty arsenals with facts that will promote skin care habits for a ﬂawless ﬁnish. This allows the product to speak for itself. Stay on top of the latest techniques. Showing that you are not only knowledgeable about the product, but are aware of the market, will enable you to gain the rapport needed to take your client to the next level. Offer complimentary learning sessions. This will not only make clients feel like they are getting the extra sessions to become a “pro” at their favorite technique, but it will encourage them to come back. Before After [SAVE THE DATE] SHARPEN YOUR PROFESSIONAL EDGE this January at the annual Redken Symposium. The event, from January 18-20, 2009, at Las Vegas’ Mandalay Bay Resort and Casino, will advance stylists’ skills with tips on color techniques, design and ﬁnishing, and education on how to build your income. For more information on how you can participate, visit www.redkensalon.com. Ft. Lauderdale, FL • Las Vegas, NV • Wilmington, DE To discover which Surf Side Laser Inc. product is best for your salon or spa, please call: 954.990.4814 or 714.797.8597 w w w. s u r f s i d e l a s e r. c o m 14 | October 2008 www.salontoday.com http://www.surfsidelaser.com http://www.surfsidelaser.com http://www.redkensalon.com http://www.salontoday.com

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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