Salon Today - October 2008 - (Page 26) FULLY BOOKED FULLY BOOKED Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again. By Stacey Soble Don’t you just love that color client whose life mission is to prevent her roots from growing past a quarter inch? What about that manicure addict who couldn’t face the weekend without a fresh coat? Don’t forget about those clients whose names appear on the books like clockwork because they pre-book six months in advance. These predictable regulars are your business’ bread and butter. They allow you to accurately forecast future profitability, staff accordingly and comfortably ride through these belt-tightening times. While the salon side maintains a strong percentage of predictability, the spa side is typically a little more unpredicatable. But when you can design unique, intriguing spa services that truly deliver the promised benefits and pump them with just the right marketing and promotional power, you can absolutely convince those spa clients that they need these services—they really need them. SALON TODAY invited lending day spas across the country to profile their top services for generating repeat business: 26 | October 2008 www.salontoday.com http://www.salontoday.com
Table of Contents Feed for the Digital Edition of Salon Today - October 2008 Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner Salon Today - October 2008 Salon Today - October 2008 - Salon Today - October 2008 (Page Cover1) Salon Today - October 2008 - Salon Today - October 2008 (Page Cover2) Salon Today - October 2008 - Salon Today - October 2008 (Page 1) Salon Today - October 2008 - Salon Today - October 2008 (Page 2) Salon Today - October 2008 - Salon Today - October 2008 (Page 3) Salon Today - October 2008 - Contents (Page 4) Salon Today - October 2008 - Contents (Page 5) Salon Today - October 2008 - Contents (Page 6) Salon Today - October 2008 - Contents (Page 7) Salon Today - October 2008 - Note (Page 8) Salon Today - October 2008 - Note (Page 9) Salon Today - October 2008 - Reception (Page 10) Salon Today - October 2008 - Reception (Page 11) Salon Today - October 2008 - Reception (Page 12) Salon Today - October 2008 - Reception (Page 13) Salon Today - October 2008 - Reception (Page 14) Salon Today - October 2008 - Reception (Page 15) Salon Today - October 2008 - Fashion Sense (Page 16) Salon Today - October 2008 - Fashion Sense (Page 17) Salon Today - October 2008 - Spa Menu (Page 18) Salon Today - October 2008 - Spa Menu (Page 19) Salon Today - October 2008 - Roundtable (Page 20) Salon Today - October 2008 - Roundtable (Page 21) Salon Today - October 2008 - Decor (Page 22) Salon Today - October 2008 - Decor (Page 23) Salon Today - October 2008 - Blue Hair Studio (Page 24) Salon Today - October 2008 - Blue Hair Studio (Page 25) Salon Today - October 2008 - Fully Booked (Page 26) Salon Today - October 2008 - Fully Booked (Page 27) Salon Today - October 2008 - Fully Booked (Page 28) Salon Today - October 2008 - Fully Booked (Page 29) Salon Today - October 2008 - Fully Booked (Page 30) Salon Today - October 2008 - Fully Booked (Page 31) Salon Today - October 2008 - Special Report: The Business of Hair Enhancement (Page 32) Salon Today - October 2008 - Special Report: The Business of Hair Enhancement (Page 33) Salon Today - October 2008 - Special Report: The Business of Hair Enhancement (Page 34) Salon Today - October 2008 - Special Report: The Business of Hair Enhancement (Page 35) Salon Today - October 2008 - Special Report: The Business of Hair Enhancement (Page 36) Salon Today - October 2008 - Products (Page 37) Salon Today - October 2008 - Products (Page 38) Salon Today - October 2008 - Products (Page 39) Salon Today - October 2008 - Owner to Owner (Page 40) Salon Today - October 2008 - Owner to Owner (Page Cover3) Salon Today - October 2008 - Owner to Owner (Page Cover4)
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