Salon Today - October 2008 - (Page 27)

Prenatal Massage Spa: Elixir Mind Body Massage in Denver, Colorado What’s needed: Mama Mio relaxing eye compress, facial and pulse point oil, massage oil, stretch mark cream and balm Product cost: $1.41 Who performs: massage therapist Rebook: once a month, unless stress or back pain suggest a higher frequency Price: $75 for 60 minutes; $112 for 90 minutes Description: “Designed speciﬁcally for the mother-to-be, this massage is similar to the Swedish massage with a focus on relieving speciﬁc discomforts, such as backaches, swelling, bloating and leg cramps. This nurturing massage helps reduce fatigue by increasing circulation and drainage. For these treatments, we’ve carefully selected the Mama Mio line of products for mothers.” How they market it: Owner Sandy Stroehmann provides extra brochures to expecting clients so they may take them and share them in their Lamaze classes. Expert tip: “We sell a few spa packages for expecting mothers. For example, the Haute Mama includes the prenatal massage, a belly mask and a lower leg and foot massage and exfoliation,” says Stroehmann. “Although these packages make a great gift from husbands or from friends at showers, they also introduce the expecting clients to the beneﬁts of massage. Many choose to continue the prenatal massage throughout their pregnancies.” Signature Water Journey with Massage Spa: Maximus Salon and Spa in Westbury, New York What’s needed: aromatherapy oils, body scrub, massage oil or cream, hydrotherapy tub, Vichy shower, custom waterfall room. Product cost: $3 Who performs: massage therapist Rebook: every four to six weeks Price: $150 Description: “The Water Journey includes a relaxing soak in our state-of-the-art hydrotherapy tub, boasting 150 water and air jets, rendering a full-body water massage. A salt scrub is gently rinsed by overhead soothing ‘rain’ bonnets. Your ﬁnal destination, under our exclusive deluge of water, will leave you totally invigorated and refreshed. All this, plus a Swedish Massage, puts you in a total state of relaxation. Maximus’ best bet and most unique service.” How they market it: The uniqueness of the service is Maximus’ best marketing tool, says Richard Calcasola, owner. “We created a service that clients can’t get anywhere else.” Expert tip: “We all know spa equipment is expensive, yet few clients come in for just a hydrotherapy or a Vichy service. By putting all the equipment in one large tiled room, we were able to create this service that offered clients a taste—or 12-15 minutes of each of the three water services, as well as an hour-long massage,” say Calcasola. “For our luxury-driven clients, the biggest luxury is time. They love the service because they get so many experiences in one service, we love it because it utilizes our equipment.” > Laser Photo Facial Spa: About Face Spa in Waterdown, Ontario What’s needed: photo laser, gel, Dermalogica Daylight Defense products Product cost: minimal Who performs: esthetician trained with the laser Rebook: every four to six weeks Price: During the free consultation, estheticians quote a price for the service—from $48 to $200—depending on client need and desired results. Description: “Non-invasion lift and ﬁrm with the most technically advanced facial without surgery. Our laser photo facial aids in improving the appearance of ﬁne lines, skin texture and minor scarring.” How they market it: “The service has a wide reach since it’s good for clients wanting to reduce acne and those who want to minimize ﬁne lines and wrinkles,” says Shernette Teforo, spa director. The spa frequently features promotions that encourage clients to purchase a series of facials. For example, right now, they offer either 50 percent off their ﬁrst facial or a discount when clients purchase six up front. Expert tip: “We not only follow the facial with sun protection products, but we also strongly encourage photo facial clients to purchase them for home use,” says Allison Demontmorency, esthetician. www.salontoday.com October 2008 | 27 http://www.salontoday.com

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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