Salon Today - October 2008 - (Page 30)

FULLY BOOKED Firming and Toning Cellulite Kur Spa: Emerge by Giuliano in Boston, Massachusetts What’s needed: natural bristle brush or loofah, vacuum massage machine, spandex bodysuit, Spirulina body masque, sheets and blankets Product cost: minimal Who performs: massage therapist or esthetician Rebook: One or two a week for the ﬁrst 10 treatments, then once a month. Price: $280 for initial treatment that includes the body suit, $220 for individual treatment. Description: “The ultimate in body rejuvenation, this treatment begins with a full body dry brush to stimulate lymphatic circulation. A full body and face Synergie treatment increases circulation and enhances detoxiﬁcation while treating deep tissue layers to reduce the effects of cellulite. A body wrap using Spirulina imparts vitamins, minerals and proteins to nourish and revitalize the body. An application of marine ﬁrming body cream hydrates and tones the skin to complete the service.” How they market it: “To obtain and keep the desired results, clients need to commit to the ﬁrst 10 treatments and the monthly follow-up,” says Patty Sweeney, assistant spa director. “That generates your repeat business.” As with all the spa’s services, when clients purchase a series of three treatments, they receive a separate gift card with the equivalent of 10 percent of what they spend on those three treatments. They can apply the card to upcoming services or retail products. Expert tip: While the spa offers other services with the Synergie treatments on their own, the Spirulina wrap helps ﬁrm, tone and nourish the skin and it’s a great detoxiﬁer—that’s important to help eliminate the broken up cellulite, says owner Joyce Hampers. Fatburner Wrap Spa: Suddenly Slimmer Wellness Center and Day Spa in Phoenix, Arizona What’s needed: Lipase enzyme solution, mineral solution, Ace bandages Product cost: $60 Who performs: licensed massage therapist and esthetician Rebook: Once or twice a week until desired size is reached, then a maintenance service every few months. Price: $200 per service Description: “This wrap is designed to target hard fat and resistant fat areas such as hips and thighs. During this service, you are wrapped with bandages soaked in an enzyme that helps to break down fat. After 30 minutes, we unwrap and then re-wrap with the mineral solution for 30 minutes which will help to remove toxins. You can lose 6 to 30 inches with the fat burner body wrap.” How they market it: The spa also sells the service in a series—three for $590; ﬁve for $925 and 10 for $1,800. They also have a referral program—refer ﬁve new clients, and get a wrap for free. The spa holds open houses where they educate potential clients on different services and provide mini services. But spa director Jeanie Marcelino maintains that word-of-mouth is the best marketing policy. “There are a variety of clients who are looking for this service,” she says. “There are clients who simply want to detoxify; those who’ve recently given birth and want to tone up; those who’ve recently lost weight and want to tighten the skin; clients who are struggling to lose weight, and even military men who are trying to achieve speciﬁc measurements.” Expert tip: “The consultation is very important before and after the service,” says Marcelino. “We do a 20-30 minute consultation which includes measurements. To reach desired success, clients have to make a commitment to change their lifestyle. The consultation transforms this from a service to a program.” River Sôk Spa: Just for Me The Spa, Stillwater, Minnesota What’s needed: Just for Me Dead Sea Bath Salts, Just for Me Scrub, hydrating lotion, exfoliating gloves Product cost: $6 Who performs: certiﬁed massage therapist Rebook: once every six weeks Price: $160 Description: “Immerse your body and soothe your mind as you experience River Sôk. Bathe in a rainbow of light with a unique chromatherapy feature while effervescent bubbles, combined with a gentle overﬂow, will lull your body into a weightless state of pure relaxation. Your sôk includes an invigorating full-body cleansing exfoliation, scalp massage and gentle hydrating massage.” How they market it: Owner Heidi Rosebud introduced this service when she expanded her spa in March. “We gave away a River Sôk service each day to one of the guests who toured the new facility,” says Rosebud. “Clients liked the service so much, many of them continued booking them in subsequent months.” Expert tip: Rosebud claims it’s the special Kohler brand tub—a tub within a tub with a chromatherapy lighting and a recycled cascading waterfall that creates effervescent bubbles—that makes this service unique. “You have to do your own research,” she says. “They thought I was crazy when I showed up at the Kohler warehouse with my bathing suit so I could try the tub. Equipment is really expensive, and that’s the only way you can know if it’s what you want.” 30 | October 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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