Salon Today - October 2008 - (Page 31)

Royal Thai Herbal Massage Spa: Touch of Asia in Sterling, Virginia What’s needed: herbal Thai balls, steamer, tongs, washcloths, pitcher of water Product cost: balls retail for $9.99, massage requires two to three balls depending on the individual Who performs: massage therapist Rebook: once a month—once a week for clients with deep tension Price: $159 for 90 minutes; $189 for two hours Description: “Steamed herbal compresses imported directly from Thailand make this massage truly a delight and unique in massage treatments. Similar to Thai Massage with the addition of handmade herbal compresses steamed and applied directly to the body. The relaxing aroma and direct application of herbal compresses eliminates muscle pain and gives clients a Touch of Asia experience as enjoyed by Thai royalty.” How they market it: “This massage is great for people with chronic tension, those suffering from arthritis or ﬁbromyalga and athletes recovering from marathons—we get several NFL and NBA players,” says owner David Roylance, who also teaches the massage at Thai Institute of Healing Arts in Arlington, Virginia. “Because of its unique quality, this service also makes a great gift certiﬁcate purchase—we really sell them at Christmas and Mother’s Day.” Expert tip: “It’s so important to get your technicians trained properly—that translates into conﬁdence, resulting in a better experience for your clients,” says Roylance. The Soul Experience Spa: Urbána CitySpa and TeaBar in Charlotte, North Carolina What’s needed: shea butter, hot stones Product cost: minimal Who performs: massage therapist Rebook: depends on individual needs of the client Price: $60 for 30 minutes; $95 for 60 minutes Description: “A treat for feet: Kick back for 30 minutes while shea butter is slathered onto your feet and the healing energy of hot stones creates a tension-melting massage. Also available as a treatment for feet, hands, and head just ask for the 60-minute soul+experience.” How they market it: “We have a large billboard on the side of our building with a huge graphic of a woman getting a stone massage—we use stones as our signature,” says Nancy Goodwin. “We’re a massageonly spa and frequently have had temporary special massages that have become part of our permanent menu. We feature a book in our reception area that educates clients on the beneﬁts of our massages and our website brings in many clients.” Expert tip: “For us, the TeaBar creates a unique experience,” says Goodwin. “We offer clients a cup of tea before the service for relaxation and after the service, inviting them to stay as long as they’d like. We serve more than 100 teas, from varieties that calm to those that have more kick than coffee.” n www.salontoday.com October 2008 | 31 http://www.salontoday.com

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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