Salon Today - October 2008 - (Page 35)

Ward suggests a 26-week treatment protocol with the client coming in for 25-minute sessions twice weekly during the ﬁrst 20 weeks, then reducing it to once a week and following up with three ﬁnal treatments. Salons charge between $1,500 to $3,500 for this package, according to Ward. Miranda launched the service package at $3,500 but has since scaled it back to $2,200 with payment plans available. From the expenditures side, salons pay anywhere from $5,000 to $23,000 for Surf Side Laser, with ﬁnancing plans requiring as little as $150 per month. Retail revenue is also part of the laser story, because lasers tend to come with their own line of hair care products that salons normally incorporate into the price of a full package. As a further retail option, the laser comes in a handheld version that retails to clients for roughly $300. Equipped with only a fraction of the diodes supplied by the in-salon machine, the hand-held covers a much smaller surface area and therefore will require a lot of the client’s time, but it still can be attractive to the client who wants to do this at home. > The 60-Second Hair Loss Test A recent study published in Archives of Dermatology that aimed to determine how much hair loss is normal indicates that males who are not experiencing male pattern balding will lose 10 or 11 hairs when they perform the following test: 1. Before shampooing, comb your hair for 60 seconds over a pillow or sheet of contrasting color. Do this by repeatedly pulling the comb from the back top of the scalp forward to the front of the scalp for 60 seconds to dislodge resting hairs. 2. Count and record the number of hairs in the comb and on the pillow or sheet. 3. Repeat the procedure before three consecutive shampooing sessions, always using the same comb. If your male clients ﬁnd that this routine causes more shedding than about a dozen hairs, they probably are experiencing some hair loss. The study does not address women’s hair loss. However, industry statistics say nearly half of all women experience hair loss by middle age. “Studies we’ve done on the number of women vs. men experiencing hair thinning indicate only a marginal difference, no more than 10 percent,” says Trevor Attenborough, vice-president of marketing for Nioxin. “The bigger difference is that only 30 percent of men say they’re going to do something about it—most just accept that it’s genetic— whereas 100 percent of women are motivated to do something about it, and salons have unique access to women and women’s hair.” http://www.touchsuite.com/today http://www.touchsuite.com/today

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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