Salon Today - October 2008 - (Page 36)

The Business of Hair Enhancement The very latest laser equipment bridges the gap with an at-home, stand-alone model that’s more powerful than the hand-held but still not nearly as efﬁcient as the in-salon laser. “There are huge opportunities for owners to incorporate both hand-held and clinic lasers in their salon,” says Bill Blatter, president of Hair Loss Control Clinic. “You can pay a couple of hundred dollars per month and charge clients $2,000 to $4,000; it’s a good return on the investment.” Ward maintains that owners will make up the investment after signing four clients to laser packages, while Blatter cites a South Dakota salon that invested $15,000 in products and equipment plus another $15,000 in advertising and rang up $145,000 in sales in one year. Be sure to check out the following products from our sponsors who specialize in hair enhancement products: GREAT LENGTHS Photo courtesy of Great Lengths Air Pressure MultiStrand Extensions Application technology features precision placement and unlimited color blending options all at the touch of a button— your ﬁngers never touch the attachment site. www.greatlengthsusa.com SO.CAP.USA Color in an instant. SO.CAP.USA hair extensions offers 100-percent human hair in fantasy shades including neon green, bright yellow, pink, violet and orange. They can be applied with clip-on extensions for a night on the town or with a keratin protein tip for a more permanent style. www.socapusa.com 877-855-4247 More Hair: An Easy Sell? Whether the product is Nioxin, lasers, wigs or extensions, the manufacturers are eager to work with salons on the marketing end. Many of them advertise directly to the consumer to create demand, and they also supply salons with numerous materials and ideas. In marketing these products and services, however, the FDA does not permit you to claim that you can regrow hair, says Miranda, who was forced to remove the middle word from her formerly named “Hair Growth Solutions” salon. Although Grubek does not build-in extra consultation time for a new client just in case there’s a hair loss issue, she will mention what she observes during the consultation and, if necessary, book time at a future date to review all the options. “I’m not afraid to talk to clients,” Grubek says. “I may ask a client whether she’s noticed that her hair is thinning or tell her that it doesn’t look like a full head of hair. If a client asks me to ‘ﬂuff it up,’ I say, ‘I can do more than that.’ To ignore the fact is cheating clients of the right to look their very best.” n SURF SIDE LASER Diversify your salon business by tapping into the laser light hair replacement market. Surf Side Laser can assist you by providing marketing strategies and a clear vision for breaking into this niche. www.surfsidelaser.com 714-797-8597 SALON LASERS, INC. Add laser hair therapy, a new high-proﬁt service to your salon. Salon Lasers, Inc. provides all the equipment, training and marketing materials needed. www.SalonLasers.com 866-646-9050 Results in 7 months. KLIX With a hair-friendly method of applying hair extensions, Klix uses silicone-lined copper microlinks, which protect the hair and promote faster hair growth. A full head of length and thickness with 100-percent remy human hair requires only 60 minutes to apply! www.klixhair.com 877-BUY-KLIX 36 | October 2008 www.salontoday.com http://www.greatlengthsusa.com http://www.socapusa.com http://www.surfsidelaser.com http://www.surfsidelaser.com http://www.SalonLasers.com http://www.klixhair.com http://www.salontoday.com

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Salon Today - October 2008 Contents Note Reception Fashion Sense Spa Menu Roundtable Decor Blue Hair Studio Fully Booked Special Report: The Business of Hair Enhancement Products Owner to Owner

Salon Today - October 2008

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