Salon Today - November 2008 - (Page 13)

BUSINESSREVITALIZED FENG SHUI 101 Athina Mercouriou, WHO HAS BEEN PRACTICING FENG SHUI for more than a decade, says the salon’s environment is the key to client retention. “Feng Shui ensues energy, feelings, moods and emotions that any salon or spa can beneﬁt from,” she says. “By incorporating different color, shapes and materials, positive energy will stem from the environment.” The Feng Shui elements in a salon must be based on the image a salon owner wants to show, Mercouriou says. As a starting point, look for anything in the salon that looks lifeless, old, dirty or cluttered. Everything should be clean and clutter free. “Make sure the entrance is inviting and alive. An empty wall or corner will not be appealing if it is the ﬁrst thing a customer sees,” she says. Since the concept of beauty can be given through color and shapes, Mercouriou suggests having greenery, such as bamboo or colorful ﬂowers, as the ﬁrst thing clients see. “Remember, less is more. Keeping things minimal and uncluttered is essential to Feng Shui.” For the rest of the salon, the ﬁve elements of Feng Shui should be used: Wood—This can be implemented through furniture or greenery. Fire—This can be implemented through illuminating light or artwork. Earth—This can be implemented through ﬂooring, tiles or walls. Many people incorporate pebbles into the wall for this element. Metal—This can be implemented through chairs or the register. Water—The sound or imagery of ﬂowing water relates directly to the ﬂow of money. Photo courtesy of Chris Lake Your salon revitalizes your clients. What does the same for your business? MINDBODY offers web-based, affordable business management solutions that will revitalize your business, no matter how you choose to run it. Plus, your information is all stored online – so your ofﬁce is wherever you happen to be. Business Management Software Integrated Web Scheduling Client Management eCommerce Solutions Total Strategic Marketing © Johnathan Breiting Salon & Luxury Spa in Chicago incorporates all ﬁve elements of Feng Shui into its decor. 20% off your setup! www.salontoday.com November 2008 | 13 Mention code REVITALIZED1108 before December 31st, 2008. http://www.salontoday.com

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Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner

Salon Today - November 2008

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