Salon Today - November 2008 - (Page 14)

[FASHION SENSE] PORTFOLIO Opalescent T Q. A. The latest body of work by Anastacia of ColorWorks in Arlington, Virginia is all about luminescence. Inspired by fashion runways, hair color tones are rich and radiant with bold textures. “It was all about taking a traditional up-style to the next level,” Anastacia says. “Cutting loose a bit for a more avant-garde edge, yet creating a ﬁnish that was still very pretty and feminine.” Hair and Make-up: Anastacia for ColorWorks Photography: Taggart Winterhalter [ASK THE EXPERT] We asked Neil Weisberg and Amanda George, co-owners of Neil George Salon in Beverly Hills, “How can I launch my own line of hair care products?” “Since we opened the salon in 2005, it was always a dream to take the Neil George name and develop a brand that went beyond the doors of Hollywood. About six months after the salon opened, we began dabbling with the idea of a product line, and speaking to friends of ours in the industry to research ideas and create a concept that we could stand behind. We then went through the process of ﬁnding a chemist who ﬁt well with our vision, and began to create formulas. It was months and months of testing, testing and more testing. We hired a design team to create a brand logo that represents who we are—we went through countless numbers of component and bottle designs until we settled on our ﬁnal packaging. After the product formulas and packaging were ﬁnalized, we began meetings with buyers on distribution and presented the line to the beauty press. We recreated our website and made sure that all aspects of our brand “architecture” were aligned to tell the same story. Just as any creator would admit, you’re only as good as your next big idea, and we haven’t ever lost sight of that. It’s an exciting and creative process to keep a brand fresh and current, and that’s exactly what we plan on doing!” UNDERLYING EDGE CATHERINE MALANDRINO’S NEW COLLECTION reﬂects feminine ’40s and ’50s soft silhouettes that evoke “rockabilly” ﬂair by creating volume on the top of the head in a chignon and similar variations of this updo. The hair was augmented with customized Wella colored extensions to show movement and the blending of light and dark tones. Step-by-Step: 1 Make a tight ponytail high on the top of the head. 2 Twist the ponytail tightly into a coil. 3 Wrap coiled ponytail ﬁrst towards the forehead and then to the back, securing with pins into a bun, sitting high on the head. 4 Take a Wella highlighted extension, coil and secure on top of the twisted and already secured ponytail to add height and dimension to the bun. Hair color: Eva Scrivo and the Wella Professionals team Styling: Odile Gilbert for Sebastian Professional 14 | November 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner

Salon Today - November 2008

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