Salon Today - November 2008 - (Page 16) [MARKETING] Make Your Mark Luxuriously scripted letters on a subdued green hue reflect the atmosphere of Avalon, an Aveda Lifestyle Salon and Day Spa in Deer Park, Illinois. Nature scenes on gift cards and earthy designs on gift bags and gift card holders create a natural, calming vibe. If tranquil isn’t quite enough, the bold “I Heart Avalon” sticker will reel ’em in! These salons put their name on everything from golf tees to tea bags to T-shirts to make their salon standout. Anyone can advertise hair cuts, but Cloud 9 in Flower Mound, Texas does something extra—they’ve gone green! Their T-shirts and stickers promote their eco-friendly ways and keep the salon name in the client’s mind. Their marketing reminds clients it doesn’t get much better than a great hair cut and a great cause, rolled into one. Rejuvenation Spa no longer needs to complain about rush hour—it’s publicity time for them! Personalized license plate frames catch the eye of potential clients and reel them in to the full-service Aveda Concept Salon and Spa in Madison, Wisconsin. The VIP rewards program advertises with pins displaying the Rejuvenation logo and posing the question, “R U a VIP?” 16 | November 2008 www.salontoday. http://www.salontoday.com
Table of Contents Feed for the Digital Edition of Salon Today - November 2008 Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner Salon Today - November 2008 Salon Today - November 2008 - Salon Today - November 2008 (Page Cover1) Salon Today - November 2008 - Salon Today - November 2008 (Page Cover2) Salon Today - November 2008 - Salon Today - November 2008 (Page 1) Salon Today - November 2008 - Salon Today - November 2008 (Page 2) Salon Today - November 2008 - Salon Today - November 2008 (Page 3) Salon Today - November 2008 - Contents (Page 4) Salon Today - November 2008 - Contents (Page 5) Salon Today - November 2008 - Contents (Page 6) Salon Today - November 2008 - Contents (Page 7) Salon Today - November 2008 - Editor's Note (Page 8) Salon Today - November 2008 - Editor's Note (Page 9) Salon Today - November 2008 - Reception (Page 10) Salon Today - November 2008 - Reception (Page 11) Salon Today - November 2008 - Reception (Page 12) Salon Today - November 2008 - Reception (Page 13) Salon Today - November 2008 - Fashion Sense (Page 14) Salon Today - November 2008 - Fashion Sense (Page 15) Salon Today - November 2008 - Marketing (Page 16) Salon Today - November 2008 - Marketing (Page 17) Salon Today - November 2008 - Roundtable (Page 18) Salon Today - November 2008 - Roundtable (Page 19) Salon Today - November 2008 - Decor (Page 20) Salon Today - November 2008 - Decor (Page 21) Salon Today - November 2008 - Spa Menu (Page 22) Salon Today - November 2008 - Spa Menu (Page 23) Salon Today - November 2008 - Dream Team (Page 24) Salon Today - November 2008 - Dream Team (Page 25) Salon Today - November 2008 - Pinch Proof (Page 26) Salon Today - November 2008 - Pinch Proof (Page 27) Salon Today - November 2008 - Pinch Proof (Page 28) Salon Today - November 2008 - Pinch Proof (Page 29) Salon Today - November 2008 - Pinch Proof (Page 30) Salon Today - November 2008 - Pinch Proof (Page 31) Salon Today - November 2008 - Growing Pains (Page 32) Salon Today - November 2008 - Growing Pains (Page 33) Salon Today - November 2008 - Growing Pains (Page 34) Salon Today - November 2008 - Growing Pains (Page 35) Salon Today - November 2008 - Products (Page 36) Salon Today - November 2008 - Products (Page 37) Salon Today - November 2008 - Products (Page 38) Salon Today - November 2008 - Products (Page 39) Salon Today - November 2008 - Owner to Owner (Page 40) Salon Today - November 2008 - Owner to Owner (Page Cover3) Salon Today - November 2008 - Owner to Owner (Page Cover4)
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