Salon Today - November 2008 - (Page 18)

[ROUNDTABLE] How do you continue to drive clients into your salon? “It’s not about the hair cut! To keep clients coming back through good economies and bad, salons have to offer something for their customers’ hearts and souls, as well as their heads and hair. Our salon is one where you can ‘wear your pajamas and cuss.’” AURA MAE Azarra Salon Tacoma, Washington “We offer value-added services to each and every guest—that may be a hand massage, a hot towel during a shampoo, a foot soak, a make-up touchup or a hot/cold neck pillow.” ANGELA JUSTICE Payton Place Salon North Little Rock, Arkansas “We listen to our clients!” “Your clients may not remember what you said, but they will always remember how you made them feel.” SUE-ELLEN LUDFORD The Tresse Shoppe Lewiston, Minnesota RON RANDALL Aussie Cuts Hair Studio Fort St. John, BC, Canada “We are structured by team-based pay. Clients love the teamwork and low-stress atmosphere. We do call backs on all clients who are new to our salon or new to a service provider. Clients are aware that we have weekly in-salon education for assistants/new talent and ongoing advanced education for established staff which sets us apart from many other salons.” SAM JOHNSTON ABQ Hair Studio Albuquerque, New Mexico “By continually focusing on what the customer wants, and enhancing that experience, we have seen our guest counts grow and customer retention numbers increase.” MIKE KILPATRICK AND JANET PRINCE The Arbor Salon and Spa Athens, Georgia “Our guests come back because they feel the salon and spa fulﬁll the value proposition we promise them. The staff is friendly, the salon is clean and the technicians and support staff are educated on guest service and technical expertise.” LARRY SILVESTRI Mario Tricoci Salons & Day Spas Chicago, Illinois “We totally cater to our clients by making sure they are comfortable and their services are reﬁned to perfection.” RICHARD CARDONE Richard Cardone Hair Designers and Color Specialists Pittsburgh, Pennsylvania 18 | November 2008 www.salontoday.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - November 2008

Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner

Salon Today - November 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.