Salon Today - November 2008 - (Page 24)

[INSIDE LOOK] Dream Team Two sisters deliver creative artistry and superior customer service in a tranquil and relaxed environment. by Alison Shipley Q. What makes your decor unique? Victoria: Our focus has always been on a color palette that would bring out the best for our clients’ hair services. We also made sure our workstations were functional and comfortable. Karla: After establishing functionality, we were then able to add to the fun by incorporating contemporary quality into a classic form. This was achieved by adding contrasting color to columns and trims, stimulating lighting, seasonal ﬂowers and art. Q. What has been the greatest challenge in your business? Victoria: Taking over the ownership of Stilo. We have had to gain the trust and respect of the employees who were already there. Q. What are your plans for the future? Karla: We plan to help Stilo grow into its full Karla Pelaez Barrick and Victoria Pelaez Pintal Stilo Salon San Mateo, California Q. How did you get your start in the salon business? Victoria: My stylist actually suggested that I go to cosmetology school. After some consideration, I decided to follow his advice. I began at a reputable salon with a great training program. After four years or so, my sister and I were blessed with the opportunity to purchase Stilo Salon. It was the right opportunity and perfect timing. Karla: I had been working at Stilo as a hair extensionist for about two years when the opportunity to purchase the salon was presented to my sister and me. Q. What is your salon’s business philosophy? Karla: We strive for complete customer satisfaction. Our business philosophy is to treat others with honesty, integrity and respect. We believe it is the only way to succeed in business. potential by putting a lot of time, hard work and dedication into the salon. As of now, we are known primarily within the San Fransisco Bay area, but our goal is to be a nationally recognized salon showcasing all of our talent. n Q. What is it like working with your sister? Victoria: It’s been amazing. We totally balance each other out. I’m more impulsive and creative while Karla is more business-minded and thinks things through. Where I lack, she picks up and vice versa. Q. What are your most popular services? Victoria: Our most popular services are design cuts, color and hair extensions. However, we also offer specialized services, such as Japanese straightening, airbrush make-up and hair replacement for men. Q. What salon events are you planning? Victoria: One event that we are excited about is working with a non-proﬁt organization that helps women re-enter the workforce. We plan to have a day where we pamper and transform underprivileged women who are returning to the workforce. All services will be donated to the organization. STILO SALON Established: July 2004 (Under new ownership June 2008) Website: www.stilosalonsm.com Chairs: 15 Square feet: 3,000 Employees: 16 Prices: Cuts $59+, one process color $55+, Highlights $85+ Salon software: Mikal Equipment/furnishings: Belvedere Primary hair care line: Kérastase Primary chemical line: Goldwell Primary cosmetics line: Bare Escentuals 24 | November 2008 www.salontoday.com http://www.stilosalonsm.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - November 2008

Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner

Salon Today - November 2008

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.