Salon Today - November 2008 - (Page 31) By The Numbers 8% Thomas Gentry recently hired what she describes as her first economic refugee. “A few months ago, we hired a stylist from Detroit who moved here because she felt her growth was limited there. She was doing conservative styles all day long, and couldn’t grow creatively.” Chreky also has had some incredible talent opportunities lately. “Other companies who are not as aggressive about addressing economic concerns have had to let people go and we’ve had a lot of top-of-the-line talent knocking at our door,” she says. “In the past two weeks we doubled our nail staff and have had to adjust our promotions to build up that sector of our business. Plus, whenever you bring someone new on board, everyone else steps up their game.” n 92% To attract clients in the challenging economic times, have you lowered treatment prices? 8%—Yes 92%—No To encourage more than one service, have you packaged together treatments to offer a discount on the total package? 35%—Yes 30%—Not yet, but I am thinking about it 35%—No, and I have no plans to do so To boost retail sales, what have you found most effective? 11.5%—Contests between stylists 25.5%—Retail promotions/sales 2%—Retail marketing campaign 56%—Stylists explaining products and encouraging product use 5%—Nothing, retail is down To ensure clients will want to return, we’ve enhanced salon performance and quality by… 32.5%—Offering training classes for stylists 7%—Quick lessons on how to conduct successful pre-cut consultations 28%—Following up with clients for feedback and suggestions 13%—We’ve enhanced the interior with new music, art, scents, etc. 20%—All of the above 35% 35% 30% 5% 11.5% 25.5% 56% 2% 20% 13% 32.5% >> 28% 7% http://www.actionbag.com/SalonToday http://www.actionbag.com/SalonToday
Table of Contents Feed for the Digital Edition of Salon Today - November 2008 Salon Today - November 2008 Contents Editor's Note Reception Fashion Sense Marketing Roundtable Decor Spa Menu Dream Team Pinch Proof Growing Pains Products Owner to Owner Salon Today - November 2008 Salon Today - November 2008 - Salon Today - November 2008 (Page Cover1) Salon Today - November 2008 - Salon Today - November 2008 (Page Cover2) Salon Today - November 2008 - Salon Today - November 2008 (Page 1) Salon Today - November 2008 - Salon Today - November 2008 (Page 2) Salon Today - November 2008 - Salon Today - November 2008 (Page 3) Salon Today - November 2008 - Contents (Page 4) Salon Today - November 2008 - Contents (Page 5) Salon Today - November 2008 - Contents (Page 6) Salon Today - November 2008 - Contents (Page 7) Salon Today - November 2008 - Editor's Note (Page 8) Salon Today - November 2008 - Editor's Note (Page 9) Salon Today - November 2008 - Reception (Page 10) Salon Today - November 2008 - Reception (Page 11) Salon Today - November 2008 - Reception (Page 12) Salon Today - November 2008 - Reception (Page 13) Salon Today - November 2008 - Fashion Sense (Page 14) Salon Today - November 2008 - Fashion Sense (Page 15) Salon Today - November 2008 - Marketing (Page 16) Salon Today - November 2008 - Marketing (Page 17) Salon Today - November 2008 - Roundtable (Page 18) Salon Today - November 2008 - Roundtable (Page 19) Salon Today - November 2008 - Decor (Page 20) Salon Today - November 2008 - Decor (Page 21) Salon Today - November 2008 - Spa Menu (Page 22) Salon Today - November 2008 - Spa Menu (Page 23) Salon Today - November 2008 - Dream Team (Page 24) Salon Today - November 2008 - Dream Team (Page 25) Salon Today - November 2008 - Pinch Proof (Page 26) Salon Today - November 2008 - Pinch Proof (Page 27) Salon Today - November 2008 - Pinch Proof (Page 28) Salon Today - November 2008 - Pinch Proof (Page 29) Salon Today - November 2008 - Pinch Proof (Page 30) Salon Today - November 2008 - Pinch Proof (Page 31) Salon Today - November 2008 - Growing Pains (Page 32) Salon Today - November 2008 - Growing Pains (Page 33) Salon Today - November 2008 - Growing Pains (Page 34) Salon Today - November 2008 - Growing Pains (Page 35) Salon Today - November 2008 - Products (Page 36) Salon Today - November 2008 - Products (Page 37) Salon Today - November 2008 - Products (Page 38) Salon Today - November 2008 - Products (Page 39) Salon Today - November 2008 - Owner to Owner (Page 40) Salon Today - November 2008 - Owner to Owner (Page Cover3) Salon Today - November 2008 - Owner to Owner (Page Cover4)
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