Salon Today - December 2008 - (Page 17)

ONE LASH AT A TIME “Life is not about having and getting, but being and becoming.” —Matthew Arnold Long, luscious lashes—what was once a luxury service known only to celebrities is now the fastest-growing and most-proﬁtable segment of the beauty industry. Demand for lash extensions has skyrocketed, increasLash extension services boost proﬁts and build loyalty. ing more than 500 percent in 2006 alone. In fact, the growth has been so explosive, there aren’t enough trained technicians to meet consumer demand. Leading the ﬁeld in product development and education is NovaLash, the nation’s only lash extension manufacturing company specializing in hypoallergenic, single lashes that replicate the curve of a natural lash. Lashes are meticulously applied one by one using a pharmaceutical-grade adhesive which forms a long-lasting bond. Technicians are trained and certiﬁed through a hands-on, physician-developed course that focuses on lash wear time, increasing application speed and using the safest, most advanced tools and products. Not only are clients enticed by the service, lash extensions also make a healthy addition to the salon or spa menu. Ranging from $100 to $300, the service boasts a healthy price point and promises a strong proﬁt margin. In addition, the need for a client to have minimal touchups every four weeks drives repeat business in all areas of the salon. For more information, go to www.novalash.com. Support In Style L Looking for a great cause and a great hair style? Look no further than Bio Ionic’s new, limited edition, red FreeStyle one-inch Straightening Iron. In honor of HIV/AIDS Awareness, Bio Ionic will launch the sparkly red ﬂatiron this January. Floating plates with beveled edges create multiple ’dos—from curls and waves to silky straight. The iron also comes with a free “Until There’s A Cure” wristband. Nonproﬁt organization “Until There’s A Cure” is dedicated to raising funds and awareness to ﬁght HIV/AIDS. For more information, call 888-755-6834 or visit www.bioionic.com. http://www.novalash.com http://www.milanosoftware.com/salon http://www.bioionic.com http://www.milanosoftware.com/salon

Table of Contents Feed for the Digital Edition of Salon Today - December 2008

Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner

Salon Today - December 2008

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