Salon Today - December 2008 - (Page 20) [MARKETING] It’s in the Cards Habitude’s eye-catching cards use unique shapes and simple, earthly colors to grab attention. Windows on the front of the cards open to quotes on the inside; flip it over to find the salon name, motto and website. All the Seattle salon’s cards use the same understated, yet elegant, designs. Business cards, appointment cards, gift cards—these smart marketers play the entire deck. Bubbly cards use bright purple and orange along with simple designs to convey quick messages to clients from Beauty Lounge in Redwood, California. There’s room for a personalized note on the back along with the salon’s address, phone number and website. Appointment and business cards share the same color theme. M.C. Hair Consultants uses bright colors to spread their earthloving message. Their “Green Party” membership forms and magnets include salon slogan and information. The Cuyahoga Falls, Ohio salon also has funky gift cards with fun, vibrant colors on the front and salon information and policy on the back. 20 | December 2008 www.salontoday.com http://www.salontoday.com
Table of Contents Feed for the Digital Edition of Salon Today - December 2008 Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner Salon Today - December 2008 Salon Today - December 2008 - Salon Today - December 2008 (Page Cover1) Salon Today - December 2008 - Salon Today - December 2008 (Page Cover2) Salon Today - December 2008 - Salon Today - December 2008 (Page 3) Salon Today - December 2008 - Contents (Page 4) Salon Today - December 2008 - Contents (Page 5) Salon Today - December 2008 - Contents (Page 6) Salon Today - December 2008 - Contents (Page 7) Salon Today - December 2008 - Editor's Note (Page 8) Salon Today - December 2008 - Editor's Note (Page 9) Salon Today - December 2008 - Editor's Note (Page 10) Salon Today - December 2008 - Editor's Note (Page 11) Salon Today - December 2008 - Reception (Page 12) Salon Today - December 2008 - Reception (Page 13) Salon Today - December 2008 - Reception (Page 14) Salon Today - December 2008 - Reception (Page 15) Salon Today - December 2008 - Reception (Page 16) Salon Today - December 2008 - Reception (Page 17) Salon Today - December 2008 - Fashion Sense (Page 18) Salon Today - December 2008 - Fashion Sense (Page 19) Salon Today - December 2008 - Marketing (Page 20) Salon Today - December 2008 - Marketing (Page 21) Salon Today - December 2008 - Spa Menu (Page 22) Salon Today - December 2008 - Spa Menu (Page 23) Salon Today - December 2008 - Shared Value (Page 24) Salon Today - December 2008 - Shared Value (Page 25) Salon Today - December 2008 - Igniting An Industry (Page 26) Salon Today - December 2008 - Igniting An Industry (Page 27) Salon Today - December 2008 - What the World Needs Now (Page 28) Salon Today - December 2008 - What the World Needs Now (Page 29) Salon Today - December 2008 - What the World Needs Now (Page 30) Salon Today - December 2008 - What the World Needs Now (Page 31) Salon Today - December 2008 - What the World Needs Now (Page 32) Salon Today - December 2008 - What the World Needs Now (Page 33) Salon Today - December 2008 - Greater Gifts (Page 34) Salon Today - December 2008 - Greater Gifts (Page 35) Salon Today - December 2008 - Greater Gifts (Page 36) Salon Today - December 2008 - Greater Gifts (Page 37) Salon Today - December 2008 - Products (Page 38) Salon Today - December 2008 - Products (Page 39) Salon Today - December 2008 - Products (Page 40) Salon Today - December 2008 - Products (Page 41) Salon Today - December 2008 - Owner to Owner (Page 42) Salon Today - December 2008 - Owner to Owner (Page Cover3) Salon Today - December 2008 - Owner to Owner (Page Cover4)
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