Salon Today - December 2008 - (Page 24)

[INSIDE LOOK] Shared Value An owner blends superior customer service with a client-sharing objective to develop relationships based on trust and care. by Alison Shipley clients want options, I am a proponent of client sharing and offer a tiered system allowing them to choose the stylist with whom they are most comfortable. The salon is still providing the same overall experience from level to level. I believe that consistency is the key to success. Q. What makes your salon unique? A. I really care about each of my team members. I nurture their career paths, give encouragement to grow and offer rewards for their efforts. I am committed to helping them succeed. A long time ago someone gave me some very sound advice: Do not focus on the dollars, focus on your integrity and the rest will come. Mania’s Hairstyling. Sometimes it is a big mistake to segregate yourself and be labeled a certain way. You back yourself into a corner and miss out on a whole genre. You have to be ﬂexible, being too exclusive can sometimes affect a salon’s success—so, with that, not having a niche is our niche. Q. What is your best customer service technique? A. Without question our best customer service technique is our guarantee. Our clients are conﬁdent in the knowledge that if they are Phil Mania Mania’s Hairstyling Park Ridge, New Jersey Phil Mania knows that clients have many options in choosing a salon. That’s why he made it a personal goal to offer irresistible customer service at his Park Ridge, New Jersey Mania’s Hairstyling salon. With a mission statement of “It’s not all about the hair; it’s about the complete experience,” this salon owner offers clients an exceptional overall experience. Q. What is your salon’s business philosophy? A. From the moment a client ﬁrst phones us, to the day of the appointment and thereafter, I am looking to establish a long-term relationship. Because I realize that our Q. How do you market your services? A. I believe change is good; however, in this category, you can consider me old school. Nothing beats good old-fashioned wordof-mouth marketing. Your client is your biggest advertiser. Yes, we have a top-ofthe-line software program with all of its bells and whistles, and we use it to all of its mass-marketing capabilities—but I still stand by my clients as being my greatest advertising tool. Q. What niches do you target as clientele? A. If by niche you mean demographic group, there is no niche. I realize you need a business plan and cannot be everything to everyone. However, by having a tiered-level system, we do have something for everyone. We want to encourage all to experience MANIA’S HAIRSTYLING Established: 1975 Website: www.maniashairstyling.com Salon setup: 14 cutting stations, 6 color stations, 2 manicure stations, 2 pedicure chairs, 1 waxing room Square feet: 3,000 Employees: 42 Prices: women’s hair cut $40-$56; single process color $40-$60 Salon software: Millennium Equipment/furnishings: Takara Belmont Primary hair care line: Bumble and bumble Primary chemical line: Tocco Magico 24 | December 2008 www.salontoday.com http://www.maniashairstyling.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - December 2008

Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner

Salon Today - December 2008

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