Salon Today - December 2008 - (Page 25)

unhappy, all they have to do is speak to any team member. Our guarantee goes beyond the service, it pertains to the client’s overall experience: We never take our clients for granted, old or new. We treat each client as though she is a new client! Q. What are your most popular services? A. Hair design and hair color—on average, our clients receive these services every four to six weeks. For our salon, these services are our foundation. Therefore, our education program is heavily focused on these two categories. We train in all facets of styling and cutting techniques, color theory and application. I believe that education is ongoing—it doesn’t end when you reach a certain level as stylist. I encourage our stylists to further their education, keeping them motivated and inspired. Q. What has been your greatest challenge in business? A. Time. I have a very “hands-on” approach to business. However, I realize that to continue to grow and expand I must delegate and create new systems and procedures to run the salon more effectively. I recently implemented a director of human resources to assist in coaching and motivating our staff as well as taking on other administrative responsibilities. Most recently, my wife, Corey, has taken on restructuring our client services department. Not only am I excited about this project; it will allow me more time to focus on our intended growth for 2009. Q. How has client sharing impacted your salon’s working environment? A. Without question, client sharing creates a much more team-based atmosphere. There is no competition between team members because we are all working for one common goal—the client’s satisfaction. We all know clients today are busy with their careers, families and social agendas—they don’t want A muted, yet upscale decor helps Mania Hairstyling with its noniche strategy. to be put on long waiting lists. That is the solution that client sharing provides. Our stylists encourage clients to see other team members. They realize that the client drives the success of the salon. Our stylists are conﬁdent and secure that our salon is thriving and they don’t have to worry. They know their future is secure with us. Q. What are your plans for the future? A. I’ve decided to expand our color and styling departments. Administratively, changes will focus on expanding our client services department, which will include introducing a special services coordinator. Technologically, we will be making upgrades to our computer systems to streamline our mass marketing capabilities. Our intention is to also devote more square footage to retail. I believe change is good: Change shows we are evolving with the times and introducing features that are fresh and exciting, not only for our clients but for the staff as well. n THE IDEA EXCHANGE Have you perfected a system or pioneered a best practice that has elevated your operation to the next level? Are you willing to share that great idea with other salon and spa leaders in exchange for their top thoughts? Simply e-mail Associate Editor Alison Shipley, ashipley@vancepublishing.com or contact her at 847-451-8084 and you may ﬁnd your salon the focus of our next Inside Look. www.salontoday.com December 2008 | 25 http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - December 2008

Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner

Salon Today - December 2008

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