Salon Today - December 2008 - (Page 29)

F 1 rom the dollars brought in through community outreach efforts within the salon and spa community, you wouldn’t know that 2008 suffered through a challenging economy. Here, SALON TODAY reports on a smattering of what you’ve been up to in raising some big bucks and offering the gifts of your own hands and hearts: Touche Salon Libertyville, Illinois Source: Lora Sloan, owner Event: Month-long effort to raise funds for Chicago Bears’ charitable organization, Bears Care, which gave 100 percent of proceeds to Rush Medical Center for breast cancer research. During October, the salon donated 10 percent of the service ticket total for any client wearing pink with jeans, and conducted a rafﬂe and silent auction during the week leading up to a oneday cut-a-thon that included sales of funky pink hair extensions and retail proﬁts. Outcome: The combination of components brought in $8,917. Promotion: “We ran an ad in our local newspaper, but we focused mostly on our own clients through in-salon signage and talking it up.” Team motivation: “Our team probably woke up that Monday and thought, ‘I can’t believe I have go to work today,’ but by the end of the day we were all hugging and so happy. Our shampoo staff, front desk—everybody participated. When you instill the culture of giving back, employees see how good it makes them feel.” Client recruitment: “It didn’t bring in many new clients, but this was just the beginning. Every year that we repeat this event, the word will get out and clients will begin to bring their friends.” Lawrence, Kansas Source: Brenda Peterson-Smith, owner Event: 9/11 anniversary “Day of Giving” cut-a-thon to beneﬁt the spouses and children of U.S. servicemen and women deployed from a nearby National Guard unit as a result of the terrorist attacks of September 11, 2001. “We have a Day of Giving on a Thursday every year, and since this year September 11 fell on a Thursday, we chose that cause.” Outcome: More than 70 clients participated, raising roughly $4,700. Promotion: “I take care of the hair for people at the local TV station and the business manager of the newspaper, so they both gave us free publicity.” Team motivation: “We’ve done our Day of Giving for 17 years—we don’t have to even pump up our staff anymore. Staffers also like that they can wear jeans and tennis shoes that day.” Client recruitment: “Our own clients start asking early in the year for the date of our Day of Giving so they make sure that they book that day, and they do tell their friends.” >> 2 Hair Experts Salon and Spa “ We have a Day of Giving on a Thursday every year, and since this year September 11 fell on a Thursday, we chose that cause.” —Brenda Peterson-Smith www.salontoday.com December 2008 | 29 http://www.salontoday.com

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Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner

Salon Today - December 2008

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