Salon Today - December 2008 - (Page 32)

What the World Needs Now Riverside, California Source: Cynthia Bleier, owner Event: Cut-a-thon to beneﬁt the American Diabetes Association, in conjunction with the charity’s three-mile walk-a-thon. In addition, Cynthia Bleier revealed that she has been diagnosed with Type II diabetes and vowed to lose a signiﬁcant amount of weight. “I’m challenging myself. I tell people that they’ll see less of me next time!” Outcome: The cut-a-thon raised $650, with additional funds brought in through donations. Promotion: In-salon marketing, plus the local Press-Enterprise picked up the story as a full feature with a photo, which brought in a lot of donations. Team motivation: “My stylists ﬁnd it exciting; it’s a great way to meet new people! When I joined Paul Mitchell 20 years ago, I knew that they offered lots of opportunities to give back. When you have a gift and a talent, you should give back. We all feel that way.” Client recruitment: “Giving back is a win/win. Clients get excited and want to give back, too, especially if they can relate to the cause.” 10 Picasso’s Colour Studio Staff from Madison Avenue International Salon and Day Spa recruit models, create the look and do the choreography. Phoenix, Arizona Source: Janet Geil, manager Event: Dinner, fashion show and auction to beneﬁt the Ahwatukee Foothills Family YMCA’s Strong Kids Campaign, which provides scholarships to children who cannot afford the Y’s membership fee. Outcome: About $15,000 raised with 300 in attendance, the highest total in the four years of holding this fundraiser. Promotion: Flyer to the Y membership and free press from The Foothills News, one of the sponsors. “Also, we post notiﬁcation on our website, and talk about it to our clientele. The Y asks businesses to put up posters.” Team motivation: “This is a whole-team project. We come up with a theme, and the staff runs with it. The stylists recruit models and do the costumes and choreography, and our estheticians help with the makeup. We work on it for ﬁve months, and it brings us all together.” Client recruitment: “We publish programs that have information about a variety of businesses, including ours.” 9 Madison Avenue International Salon and Day Spa Greensboro, North Carolina Source: April Robertson, manager Event: Cut-a-thon and nail-a-thon to beneﬁt Guilford County Department of Public Health Breast and Cervical Cancer Control Program (BCCCP). All proceeds went toward breast and cervical cancer screening costs for BCCCP participants. In addition, free cuts and shipping were offered to anyone who would donate at least 10 inches of hair to Locks of Love. Promotion: Flyers and word of mouth, plus two TV stations came onsite to report about the event. Outcome: More than $1,800 was raised. “We had never tried this before, and the health department told us that we did pretty well for the ﬁrst one. Next year we’ll do it in October, which is Breast Cancer Awareness Month.” Team motivation: “We’ve been together for so long and work together so well that this was easy. Whenever you do something that brings you together, it makes you stronger as a team. We’ve had so many clients with breast or cervical cancer; we felt it was time to give back.” Client recruitment: “I would estimate that we gained ten new clients. But most of the people who came in were our current clients.” 11 Artiste Hair and Nail Design Company Southﬁeld, Michigan Source: Julie Walsh, co-owner Event: One evening a month of dinner, fashion consulting and pampering to women in need of assistance, including those associated with Looking For My Sister, an organization that ﬁghts domestic abuse. 12 Salon Jacqueline & Spa 32 | December 2008 www.salontoday.com http://www.salontoday.com

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Salon Today - December 2008 Contents Editor's Note Reception Fashion Sense Marketing Spa Menu Shared Value Igniting An Industry What the World Needs Now Greater Gifts Products Owner to Owner

Salon Today - December 2008

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