Salon Today - February 2009 - (Page 16)

[INSIDE LOOK] Facing Facts The stellar customer service and subtly masculine vibe at Face to Face NYC prove that the spa can, indeed, be a man’s world. by Lisa Doyle you cards to all new clients after their visit. It’s an old-fashioned way of communication, but extremely effective in this fast-paced and high-tech impersonal world. Q. What are some of your most popular services and why? A. We specialize in skin care, therefore our skin care menu is the most sought-after by our fans. We pay close attention to detail with our facials, especially when it comes to extractions. We also encourage more comprehensive treatments, such as peels or microdermabrasion, for better and longerlasting results. No pore goes untouched! Q. What kind of education do you provide for your staff ? A. I have full staff meetings every quarter with an expert who comes in to provide an advanced class on massage or skin-related topics. For our last meeting, I invited a local dermatologist who taught us about injectible ﬁllers. After the meeting, we all wanted to sign up for Botox! n Enrique Ramirez Face to Face NYC New York, New York Face to Face NYC is right in the heart of Manhattan’s spa-saturated Flatiron District— in fact, owner Enrique Ramirez says he has no fewer than ﬁve competitors within a halfmile radius of his business. Learn how the 11year spa veteran keeps his clients coming back for personal service and serious skin care. Q. What sets your spa apart from your competition? A. We offer quality work! I personally select all the products we use—from the cabin treatment to the retail area. I take my time, ﬁrst using any potential product on myself. If my sensitive skin approves, I know we have a good product. We make a point to remember every client by name, including their likes and dislikes. One last detail that sets us apart is we mail handwritten thankQ. How do you cater to men? A. I write the menu verbiage in gender-neutral tones so that it speaks to both men and women. I created speciﬁc treatments for men such as the Y Chromosome Facial, The Dirty Hairy or the Massage without Borders. Did I mention I offer tequila shots prior to their spa treatments? If that’s not a guy thing, then I certainly need to learn more about my own gender! Q. What makes your decor unique? A. The palette I selected is blues, greens and browns. These colors are warm and soothing, yet masculine. The decor plays a huge factor for a man. A lot of ﬂoral prints, or even too many women’s magazines in the waiting room, can make a man’s nervous system automatically go on turbo. I also practice caution with fragrances. Plant and herbal scents are more appealing to men than sweet or fruity ones. FACE TO FACE NYC Established: March 6, 2006 Website: www.facetofacenyc.com Spa setup: 3 treatment rooms, bathroom with shower, 1 manicure station, 1 pedicure station Square feet: 1,000 Employees: 11 Prices: facial $100; massage $100 Spa software: Microsoft Equipment/furnishings: Universal Primary hair care line: Anthony Logistics for Men Primary skin care line: Decléor Paris 16 | February 2009 www.salontoday.com http://www.facetofacenyc.com http://www.salontoday.com

Table of Contents Feed for the Digital Edition of Salon Today - February 2009

Salon Today - February 2009 Contents Editor's Note Reception Spa Menu Decor Inside Look Custom Color Board Games Where's My Exit? Products Owner to Owner

Salon Today - February 2009

For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.