Salon Today - February 2009 - (Page 4) [CONTENTS] February 2009 salon today Departments 8 EDITOR’S NOTE 10 RECEPTION How your clients think in this new economy, taking a tough stand on diversion and Spring’s big industry events. 12 SPA MENU A toast to champagne-infused treatments. 14 DECOR A modern approach to color. 16 INSIDE LOOK 28 PRODUCTS 32 OWNER TO OWNER Leading Edge 18 CUSTOM COLOR What would your profitability look like if you could boost your color sales? See what happened to an established Ohio salon that participated in a pilot program for advanced color education. Features 22 mate—establishing a diverse board of Board Games Check advisors is helping a number of salons make wiser strategic moves. 26 Where’s Myfor sale may be tough to Exit? Putting your salon up envision, but improving its future salability is simply smart business. 14 32 ON THE COVER: Ed and Nancy Brown, owners of Ladies and Gentlemen Salons and Spas and Brown TEST Aveda Institute PILOTS in Mentor, Ohio, flank David Adams, cofounder of Red Chocolate. Photographed by Ann Marsden. Read about their test program on page 18. How to Sell Your Salon EXIT STAGE RIGHT Establishing a Board of Direc tors STRATEGIC MOVE LA Mixing Busin ess with Color Education WINNING FORMU Ed and Nancy Brow Take David Adam n s’ Red Chocolate for a Spin ONTODAY.COM A MODERN SALON PUBLICATIO N WWW.SAL ST-Cover0209 BFINAL.indd 1 1/19/09 10:42:41 AM 22
Table of Contents Feed for the Digital Edition of Salon Today - February 2009 Salon Today - February 2009 Contents Editor's Note Reception Spa Menu Decor Inside Look Custom Color Board Games Where's My Exit? Products Owner to Owner Salon Today - February 2009 Salon Today - February 2009 - Salon Today - February 2009 (Page Cover1) Salon Today - February 2009 - Salon Today - February 2009 (Page Cover2) Salon Today - February 2009 - Salon Today - February 2009 (Page 1) Salon Today - February 2009 - Salon Today - February 2009 (Page 2) Salon Today - February 2009 - Salon Today - February 2009 (Page 3) Salon Today - February 2009 - Contents (Page 4) Salon Today - February 2009 - Contents (Page 5) Salon Today - February 2009 - Contents (Page 6) Salon Today - February 2009 - Contents (Page 7) Salon Today - February 2009 - Editor's Note (Page 8) Salon Today - February 2009 - Editor's Note (Page 9) Salon Today - February 2009 - Reception (Page 10) Salon Today - February 2009 - Reception (Page 11) Salon Today - February 2009 - Spa Menu (Page 12) Salon Today - February 2009 - Spa Menu (Page 13) Salon Today - February 2009 - Decor (Page 14) Salon Today - February 2009 - Decor (Page 15) Salon Today - February 2009 - Inside Look (Page 16) Salon Today - February 2009 - Inside Look (Page 17) Salon Today - February 2009 - Custom Color (Page 18) Salon Today - February 2009 - Custom Color (Page 19) Salon Today - February 2009 - Custom Color (Page 20) Salon Today - February 2009 - Custom Color (Page 21) Salon Today - February 2009 - Board Games (Page 22) Salon Today - February 2009 - Board Games (Page 23) Salon Today - February 2009 - Board Games (Page 24) Salon Today - February 2009 - Board Games (Page 25) Salon Today - February 2009 - Where's My Exit? (Page 26) Salon Today - February 2009 - Where's My Exit? (Page 27) Salon Today - February 2009 - Products (Page 28) Salon Today - February 2009 - Products (Page 29) Salon Today - February 2009 - Products (Page 30) Salon Today - February 2009 - Products (Page 31) Salon Today - February 2009 - Owner to Owner (Page 32) Salon Today - February 2009 - Owner to Owner (Page Cover3) Salon Today - February 2009 - Owner to Owner (Page Cover4)
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