Vintage Guitar - February 2017 - Open - 42

A '61 Strat in a brown-Tolex G&G case.

One of the earliest companies to follow
Martin with injection-molded cases was
Ovation. By May of '72, its model 9110 case
was $73.50, and the shape of its extruded
foam mirrored the parabolic plastic back of
the instruments, making is usable only for
Ovation instruments. A Balladeer retailed
at $265 (the case 28 percent of that), while
the Glen Campbell model was $365, so a
case added 20 percent.
To increase profit, retailers often made
separate deals with case manufacturers.
However, beginning in 1970, Martin guitars
were sold only as a "uni-pack" (with case)
and were mandatory for dealers - likely
the first example of any such requirement.
Major U.S. manufacturers of traditional
cases fared okay for several years, until the
market came to heavily favor the plastic
variety, and until the U.S. economy experienced a decline in the early '80s, which
eventually helped put builders like
Geib, Lifton, and Ess &

Ess out of business. Remaining traditional
cases were often not of the best quality, but
demand for them never completely abated,
creating an opening for Canadian and Asian
companies. These exact circumstances
caused Taylor Guitars to begin building
cases in-house.
Today, the D-28 Marquis has a list price
of $5,339, which includes $460 for the Geib
replica #545 case, which equates to only 8.6
percent of the cost of the guitar.
Using the Bureau of Labor Statistics
inflation-adjustment calculator, the
'36 D-28 would cost
$1,731 in today's
dollars, while

A '41 Gibson SJ-100 in its Geib & Schaefer #606 "red line" case.

	

VINTAGE GUITAR	

42	

February 2017

the Style D case would be $467 ($27 in
'36). After adjustment for inflation, the
traditional-design modern case is about
the same as it was in '36. Performing the
calculation in reverse, the D-28 Marquis
would have been priced at $308 in '36, the
D-28 Authentic 1937 at $469.71, and the
Geib case would be $26.57.
Cases for electric guitars followed a similar
pattern. In April of '54, Fender advertised



Table of Contents for the Digital Edition of Vintage Guitar - February 2017 - Open

Contents
Vintage Guitar - February 2017 - Open - Cover
Vintage Guitar - February 2017 - Open - IFC
Vintage Guitar - February 2017 - Open - 1
Vintage Guitar - February 2017 - Open - 2
Vintage Guitar - February 2017 - Open - 3
Vintage Guitar - February 2017 - Open - 4
Vintage Guitar - February 2017 - Open - 5
Vintage Guitar - February 2017 - Open - 6
Vintage Guitar - February 2017 - Open - 7
Vintage Guitar - February 2017 - Open - Contents
Vintage Guitar - February 2017 - Open - 9
Vintage Guitar - February 2017 - Open - 10
Vintage Guitar - February 2017 - Open - 11
Vintage Guitar - February 2017 - Open - 12
Vintage Guitar - February 2017 - Open - 13
Vintage Guitar - February 2017 - Open - 14
Vintage Guitar - February 2017 - Open - 15
Vintage Guitar - February 2017 - Open - 16
Vintage Guitar - February 2017 - Open - 17
Vintage Guitar - February 2017 - Open - 18
Vintage Guitar - February 2017 - Open - 19
Vintage Guitar - February 2017 - Open - 20
Vintage Guitar - February 2017 - Open - 21
Vintage Guitar - February 2017 - Open - 22
Vintage Guitar - February 2017 - Open - 23
Vintage Guitar - February 2017 - Open - 24
Vintage Guitar - February 2017 - Open - 25
Vintage Guitar - February 2017 - Open - 26
Vintage Guitar - February 2017 - Open - 27
Vintage Guitar - February 2017 - Open - 28
Vintage Guitar - February 2017 - Open - 29
Vintage Guitar - February 2017 - Open - 30
Vintage Guitar - February 2017 - Open - 31
Vintage Guitar - February 2017 - Open - 32
Vintage Guitar - February 2017 - Open - 33
Vintage Guitar - February 2017 - Open - 34
Vintage Guitar - February 2017 - Open - 35
Vintage Guitar - February 2017 - Open - 36
Vintage Guitar - February 2017 - Open - 37
Vintage Guitar - February 2017 - Open - 38
Vintage Guitar - February 2017 - Open - 39
Vintage Guitar - February 2017 - Open - 40
Vintage Guitar - February 2017 - Open - 41
Vintage Guitar - February 2017 - Open - 42
Vintage Guitar - February 2017 - Open - 43
Vintage Guitar - February 2017 - Open - 44
Vintage Guitar - February 2017 - Open - 45
Vintage Guitar - February 2017 - Open - 46
Vintage Guitar - February 2017 - Open - 47
Vintage Guitar - February 2017 - Open - 48
Vintage Guitar - February 2017 - Open - 49
Vintage Guitar - February 2017 - Open - 50
Vintage Guitar - February 2017 - Open - 51
Vintage Guitar - February 2017 - Open - 52
Vintage Guitar - February 2017 - Open - 53
Vintage Guitar - February 2017 - Open - 54
Vintage Guitar - February 2017 - Open - 55
Vintage Guitar - February 2017 - Open - 56
Vintage Guitar - February 2017 - Open - 57
Vintage Guitar - February 2017 - Open - 58
Vintage Guitar - February 2017 - Open - 59
Vintage Guitar - February 2017 - Open - 60
Vintage Guitar - February 2017 - Open - 61
Vintage Guitar - February 2017 - Open - 62
Vintage Guitar - February 2017 - Open - 63
Vintage Guitar - February 2017 - Open - 64
Vintage Guitar - February 2017 - Open - 65
Vintage Guitar - February 2017 - Open - 66
Vintage Guitar - February 2017 - Open - 67
Vintage Guitar - February 2017 - Open - 68
Vintage Guitar - February 2017 - Open - 69
Vintage Guitar - February 2017 - Open - 70
Vintage Guitar - February 2017 - Open - 71
Vintage Guitar - February 2017 - Open - 72
Vintage Guitar - February 2017 - Open - 73
Vintage Guitar - February 2017 - Open - 74
Vintage Guitar - February 2017 - Open - 75
Vintage Guitar - February 2017 - Open - 76
Vintage Guitar - February 2017 - Open - 77
Vintage Guitar - February 2017 - Open - 78
Vintage Guitar - February 2017 - Open - 79
Vintage Guitar - February 2017 - Open - 80
Vintage Guitar - February 2017 - Open - 81
Vintage Guitar - February 2017 - Open - 82
Vintage Guitar - February 2017 - Open - 83
Vintage Guitar - February 2017 - Open - 84
Vintage Guitar - February 2017 - Open - 85
Vintage Guitar - February 2017 - Open - 86
Vintage Guitar - February 2017 - Open - 87
Vintage Guitar - February 2017 - Open - 88
Vintage Guitar - February 2017 - Open - 89
Vintage Guitar - February 2017 - Open - 90
Vintage Guitar - February 2017 - Open - 91
Vintage Guitar - February 2017 - Open - 92
Vintage Guitar - February 2017 - Open - 93
Vintage Guitar - February 2017 - Open - 94
Vintage Guitar - February 2017 - Open - 95
Vintage Guitar - February 2017 - Open - 96
Vintage Guitar - February 2017 - Open - 97
Vintage Guitar - February 2017 - Open - 98
Vintage Guitar - February 2017 - Open - 99
Vintage Guitar - February 2017 - Open - 100
Vintage Guitar - February 2017 - Open - 101
Vintage Guitar - February 2017 - Open - 102
Vintage Guitar - February 2017 - Open - 103
Vintage Guitar - February 2017 - Open - 104
Vintage Guitar - February 2017 - Open - 105
Vintage Guitar - February 2017 - Open - 106
Vintage Guitar - February 2017 - Open - 107
Vintage Guitar - February 2017 - Open - 108
Vintage Guitar - February 2017 - Open - 109
Vintage Guitar - February 2017 - Open - 110
Vintage Guitar - February 2017 - Open - 111
Vintage Guitar - February 2017 - Open - 112
Vintage Guitar - February 2017 - Open - 113
Vintage Guitar - February 2017 - Open - 114
Vintage Guitar - February 2017 - Open - 115
Vintage Guitar - February 2017 - Open - 116
Vintage Guitar - February 2017 - Open - 117
Vintage Guitar - February 2017 - Open - 118
Vintage Guitar - February 2017 - Open - 119
Vintage Guitar - February 2017 - Open - 120
Vintage Guitar - February 2017 - Open - 121
Vintage Guitar - February 2017 - Open - 122
Vintage Guitar - February 2017 - Open - 123
Vintage Guitar - February 2017 - Open - 124
Vintage Guitar - February 2017 - Open - 125
Vintage Guitar - February 2017 - Open - 126
Vintage Guitar - February 2017 - Open - 127
Vintage Guitar - February 2017 - Open - 128
Vintage Guitar - February 2017 - Open - 129
Vintage Guitar - February 2017 - Open - 130
Vintage Guitar - February 2017 - Open - 131
Vintage Guitar - February 2017 - Open - 132
Vintage Guitar - February 2017 - Open - 133
Vintage Guitar - February 2017 - Open - 134
Vintage Guitar - February 2017 - Open - 135
Vintage Guitar - February 2017 - Open - 136
Vintage Guitar - February 2017 - Open - IBC
Vintage Guitar - February 2017 - Open - BC
http://www.nxtbook.com/nxtbooks/vintageguitar/201903_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201902_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201901_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201812_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201811_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201810_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201809_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201808_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201807_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201805_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201804_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201803_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201802_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201801_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/2018priceguide_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201712_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201711_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201710_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201709_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201708_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201707_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201706_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201705_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201704_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201703_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201702_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201701_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201612_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201611_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201609_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201607_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201606_v2
http://www.nxtbookMEDIA.com