Vintage Guitar - February 2017 - Open - 54

COLUMN The (Way) Back Beat

sively. In their wake, the
vocally-oriented Beach
Boys became icons,
taking the youthful
spirit of California to
the world - and mostly
playing Fenders.
By the mid '60s,
Fender continued to
include artists in catalogs, but they were less
conspicuous, appearing in small insets on
the inside covers. In the
era of the LP, players
often looked to album
covers for guitar inspiration; it's been said that
before they switched to
Mosrites, the Ventures
sold more Fenders than the sales staff! CBS/
Fender was aware of the value of such incidental
promotion, and in '65 it was decreed that every
CBS recording artist would become a Fender
endorser. That led to some unconvincing pair-

	

(CLOCKWISE) Kent's "East Coast surfin''
ad from '66. Gibson's Firebird ad from '64.
A Gibson flyer from '66 evokes the Fender
approach in a style that remained part of the
company's visual repertoire for a few years.

VINTAGE GUITAR	

54	

February 2017

ings - like "Simon and
Garfunkel play Fender"
and Bob Dylan holding
a Jazz Bass. Dylan, who
of course did play a
Strat, objected strongly
to the edict and thus
posed with the least
likely instrument! As
further irony, in the
Fender Book of Stars,
Dylan's page carried
fellow endorser Wayne
Newton on the reverse.
Unfortunately for CBS,
neither the Beatles nor
Rolling Stones were
signed to the label, and
despite occasionally
using Fender instruments, neither appeared as endorsers.
By the mid '60s, Fender's visual style was
widely influential, and copied - often awkwardly
- by others, as seen in an ad for Bugeleisen &
Jacobsen's Kent brand; its "After Surfin'" ad from



Table of Contents for the Digital Edition of Vintage Guitar - February 2017 - Open

Contents
Vintage Guitar - February 2017 - Open - Cover
Vintage Guitar - February 2017 - Open - IFC
Vintage Guitar - February 2017 - Open - 1
Vintage Guitar - February 2017 - Open - 2
Vintage Guitar - February 2017 - Open - 3
Vintage Guitar - February 2017 - Open - 4
Vintage Guitar - February 2017 - Open - 5
Vintage Guitar - February 2017 - Open - 6
Vintage Guitar - February 2017 - Open - 7
Vintage Guitar - February 2017 - Open - Contents
Vintage Guitar - February 2017 - Open - 9
Vintage Guitar - February 2017 - Open - 10
Vintage Guitar - February 2017 - Open - 11
Vintage Guitar - February 2017 - Open - 12
Vintage Guitar - February 2017 - Open - 13
Vintage Guitar - February 2017 - Open - 14
Vintage Guitar - February 2017 - Open - 15
Vintage Guitar - February 2017 - Open - 16
Vintage Guitar - February 2017 - Open - 17
Vintage Guitar - February 2017 - Open - 18
Vintage Guitar - February 2017 - Open - 19
Vintage Guitar - February 2017 - Open - 20
Vintage Guitar - February 2017 - Open - 21
Vintage Guitar - February 2017 - Open - 22
Vintage Guitar - February 2017 - Open - 23
Vintage Guitar - February 2017 - Open - 24
Vintage Guitar - February 2017 - Open - 25
Vintage Guitar - February 2017 - Open - 26
Vintage Guitar - February 2017 - Open - 27
Vintage Guitar - February 2017 - Open - 28
Vintage Guitar - February 2017 - Open - 29
Vintage Guitar - February 2017 - Open - 30
Vintage Guitar - February 2017 - Open - 31
Vintage Guitar - February 2017 - Open - 32
Vintage Guitar - February 2017 - Open - 33
Vintage Guitar - February 2017 - Open - 34
Vintage Guitar - February 2017 - Open - 35
Vintage Guitar - February 2017 - Open - 36
Vintage Guitar - February 2017 - Open - 37
Vintage Guitar - February 2017 - Open - 38
Vintage Guitar - February 2017 - Open - 39
Vintage Guitar - February 2017 - Open - 40
Vintage Guitar - February 2017 - Open - 41
Vintage Guitar - February 2017 - Open - 42
Vintage Guitar - February 2017 - Open - 43
Vintage Guitar - February 2017 - Open - 44
Vintage Guitar - February 2017 - Open - 45
Vintage Guitar - February 2017 - Open - 46
Vintage Guitar - February 2017 - Open - 47
Vintage Guitar - February 2017 - Open - 48
Vintage Guitar - February 2017 - Open - 49
Vintage Guitar - February 2017 - Open - 50
Vintage Guitar - February 2017 - Open - 51
Vintage Guitar - February 2017 - Open - 52
Vintage Guitar - February 2017 - Open - 53
Vintage Guitar - February 2017 - Open - 54
Vintage Guitar - February 2017 - Open - 55
Vintage Guitar - February 2017 - Open - 56
Vintage Guitar - February 2017 - Open - 57
Vintage Guitar - February 2017 - Open - 58
Vintage Guitar - February 2017 - Open - 59
Vintage Guitar - February 2017 - Open - 60
Vintage Guitar - February 2017 - Open - 61
Vintage Guitar - February 2017 - Open - 62
Vintage Guitar - February 2017 - Open - 63
Vintage Guitar - February 2017 - Open - 64
Vintage Guitar - February 2017 - Open - 65
Vintage Guitar - February 2017 - Open - 66
Vintage Guitar - February 2017 - Open - 67
Vintage Guitar - February 2017 - Open - 68
Vintage Guitar - February 2017 - Open - 69
Vintage Guitar - February 2017 - Open - 70
Vintage Guitar - February 2017 - Open - 71
Vintage Guitar - February 2017 - Open - 72
Vintage Guitar - February 2017 - Open - 73
Vintage Guitar - February 2017 - Open - 74
Vintage Guitar - February 2017 - Open - 75
Vintage Guitar - February 2017 - Open - 76
Vintage Guitar - February 2017 - Open - 77
Vintage Guitar - February 2017 - Open - 78
Vintage Guitar - February 2017 - Open - 79
Vintage Guitar - February 2017 - Open - 80
Vintage Guitar - February 2017 - Open - 81
Vintage Guitar - February 2017 - Open - 82
Vintage Guitar - February 2017 - Open - 83
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Vintage Guitar - February 2017 - Open - 85
Vintage Guitar - February 2017 - Open - 86
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Vintage Guitar - February 2017 - Open - 88
Vintage Guitar - February 2017 - Open - 89
Vintage Guitar - February 2017 - Open - 90
Vintage Guitar - February 2017 - Open - 91
Vintage Guitar - February 2017 - Open - 92
Vintage Guitar - February 2017 - Open - 93
Vintage Guitar - February 2017 - Open - 94
Vintage Guitar - February 2017 - Open - 95
Vintage Guitar - February 2017 - Open - 96
Vintage Guitar - February 2017 - Open - 97
Vintage Guitar - February 2017 - Open - 98
Vintage Guitar - February 2017 - Open - 99
Vintage Guitar - February 2017 - Open - 100
Vintage Guitar - February 2017 - Open - 101
Vintage Guitar - February 2017 - Open - 102
Vintage Guitar - February 2017 - Open - 103
Vintage Guitar - February 2017 - Open - 104
Vintage Guitar - February 2017 - Open - 105
Vintage Guitar - February 2017 - Open - 106
Vintage Guitar - February 2017 - Open - 107
Vintage Guitar - February 2017 - Open - 108
Vintage Guitar - February 2017 - Open - 109
Vintage Guitar - February 2017 - Open - 110
Vintage Guitar - February 2017 - Open - 111
Vintage Guitar - February 2017 - Open - 112
Vintage Guitar - February 2017 - Open - 113
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Vintage Guitar - February 2017 - Open - 118
Vintage Guitar - February 2017 - Open - 119
Vintage Guitar - February 2017 - Open - 120
Vintage Guitar - February 2017 - Open - 121
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Vintage Guitar - February 2017 - Open - 125
Vintage Guitar - February 2017 - Open - 126
Vintage Guitar - February 2017 - Open - 127
Vintage Guitar - February 2017 - Open - 128
Vintage Guitar - February 2017 - Open - 129
Vintage Guitar - February 2017 - Open - 130
Vintage Guitar - February 2017 - Open - 131
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Vintage Guitar - February 2017 - Open - 136
Vintage Guitar - February 2017 - Open - IBC
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