Vintage Guitar - March 2017 - Open - 56

as illustrated in an editorial published in
Crescendo that implored readers to "Do
your part" in spending money on music,
instruments, and lessons. The magazine
was a ghost of its former self, with manufacturer ads mostly gone.
By 1932's Catalog U, Gibson had begun
to adapt, entering a period of
rapid turnover in designs
and designations; models
were renamed, re-priced,
or rapidly supplanted.
The $275 L-5 was pictured in its block-inlaid
incarnation, called "the
greatest of all guitars."
The L-10 followed, its $175
tab noted as "a remarkably
low price, easily within
the reach of everyone,"
which was optimistic. While $100
less than the L-5,
it was still one
of the most expensive guitars
in the world,
out of reach
for any but a
well-employed
professional. The
venerable L-4 was
listed next, modernized with a slimmer
neck, raised fingerboard,

and a thinner carved top distinguished by a
round (instead of oval) soundhole. At $100, this
was a more-affordable option but lacked the
"modern" f-holes. The lowest priced carved-top
was the ancient-looking round-hole L-3 at $75, a
relic that finally disappeared the next year. By
this point, companies like Harmony
and Kay (with the successful
KayKraft line) found a market
for cheap plywood archtops
at prices far below Gibson's.
In response, Gibson took to
highlighting the company's "30
years of carving tops" and announced they employed "No bending,
no heating, no soaking, no veneers!" in
creating their arched guitars.
1933 found Gibson flirting with
other lower-end models but seemingly
reluctant to re-cast their archtop line
in the Epiphone mold, instead offering
a hodgepodge of models and features.
The L-5 still held the top spot; the L-10
was down-priced to $150 but gaining
a sister, the L-12, at $200. This was
basically the same instrument with
a sunburst top; it was described (but
not pictured) in the catalog and in
(LEFT TO RIGHT) The oddly squat '33
L-50. A rare '32 L-12. The well-dressed
'34 L-12, complete with Vib-Rola!

VINTAGE GUITAR

56

March 2017

actuality appears to have been made in very
small numbers. These were still the only f-hole
guitars in the line; for some reason, creating
budget archtops initially proved a challenge at
Gibson. The round-hole L-4 held fast at $100,
above the new L-75 and L-50. The $50 L-50
rapidly evolved as Gibson struggled
to market a $50 carved top guitar
- something Epiphone already
offered. L-50 models from '33 were
built with an oddly squat 143/4" body
that resembled a small dreadnought.
Its arched top had a large, round
soundhole, and the pickguard was
glued down, flat-top style. These don't
look much like an archtop, especially
since Gibson often used its adjustable
bridge and tailpiece on flat-tops around
this time. Within the year, the L-50 was
upgraded to f-holes and an elevated
pickguard, but retained the short body.
The '33 L-75 used the same body form but
with an f-hole top and the fingerboard
layered in pearloid and rosewood, shared
with the Century of Progress flat-top
introduced at the same time. While
the $50 L-C lasted for some time, the
odd-looking L-75 disappeared almost
immediately, making it a rarity today.
By Catalog W (1934), Gibson's archtop
line was finally presented as a thoroughly
designed set with well-integrated 16"
professional models arrayed
under the L-5. These were
the new $125 L-7, the
$150 L-10, and the
$175 L-12; these last
two much fancier
than the year before
with elaborate "picture box" fingerboard
inlay and more-decorative headstock. The
L-7 was slightly plainer
and shared its fingerboard pattern
with the Nick
Luc a s . A l l
had V-profile
necks typical
of the era,
elevated /
b o u n d
pickguards,
and the
same bridge,
tailpiece, and
tuning pegs (the
L-12's were goldplated). The early 16"


http://www.vintageguitar.com

Table of Contents for the Digital Edition of Vintage Guitar - March 2017 - Open

Contents
Vintage Guitar - March 2017 - Open - Cover
Vintage Guitar - March 2017 - Open - IFC
Vintage Guitar - March 2017 - Open - 3
Vintage Guitar - March 2017 - Open - 4
Vintage Guitar - March 2017 - Open - 5
Vintage Guitar - March 2017 - Open - 6
Vintage Guitar - March 2017 - Open - 7
Vintage Guitar - March 2017 - Open - 8
Vintage Guitar - March 2017 - Open - 9
Vintage Guitar - March 2017 - Open - Contents
Vintage Guitar - March 2017 - Open - 11
Vintage Guitar - March 2017 - Open - 12
Vintage Guitar - March 2017 - Open - 13
Vintage Guitar - March 2017 - Open - 14
Vintage Guitar - March 2017 - Open - 15
Vintage Guitar - March 2017 - Open - 16
Vintage Guitar - March 2017 - Open - 17
Vintage Guitar - March 2017 - Open - 18
Vintage Guitar - March 2017 - Open - 19
Vintage Guitar - March 2017 - Open - 20
Vintage Guitar - March 2017 - Open - 21
Vintage Guitar - March 2017 - Open - 22
Vintage Guitar - March 2017 - Open - 23
Vintage Guitar - March 2017 - Open - 24
Vintage Guitar - March 2017 - Open - 25
Vintage Guitar - March 2017 - Open - 26
Vintage Guitar - March 2017 - Open - 27
Vintage Guitar - March 2017 - Open - 28
Vintage Guitar - March 2017 - Open - 29
Vintage Guitar - March 2017 - Open - 30
Vintage Guitar - March 2017 - Open - 31
Vintage Guitar - March 2017 - Open - 32
Vintage Guitar - March 2017 - Open - 33
Vintage Guitar - March 2017 - Open - 34
Vintage Guitar - March 2017 - Open - 35
Vintage Guitar - March 2017 - Open - 36
Vintage Guitar - March 2017 - Open - 37
Vintage Guitar - March 2017 - Open - 38
Vintage Guitar - March 2017 - Open - 39
Vintage Guitar - March 2017 - Open - 40
Vintage Guitar - March 2017 - Open - 41
Vintage Guitar - March 2017 - Open - 42
Vintage Guitar - March 2017 - Open - 43
Vintage Guitar - March 2017 - Open - 44
Vintage Guitar - March 2017 - Open - 45
Vintage Guitar - March 2017 - Open - 46
Vintage Guitar - March 2017 - Open - 47
Vintage Guitar - March 2017 - Open - 48
Vintage Guitar - March 2017 - Open - 49
Vintage Guitar - March 2017 - Open - 50
Vintage Guitar - March 2017 - Open - 51
Vintage Guitar - March 2017 - Open - 52
Vintage Guitar - March 2017 - Open - 53
Vintage Guitar - March 2017 - Open - 54
Vintage Guitar - March 2017 - Open - 55
Vintage Guitar - March 2017 - Open - 56
Vintage Guitar - March 2017 - Open - 57
Vintage Guitar - March 2017 - Open - 58
Vintage Guitar - March 2017 - Open - 59
Vintage Guitar - March 2017 - Open - 60
Vintage Guitar - March 2017 - Open - 61
Vintage Guitar - March 2017 - Open - 62
Vintage Guitar - March 2017 - Open - 63
Vintage Guitar - March 2017 - Open - 64
Vintage Guitar - March 2017 - Open - 65
Vintage Guitar - March 2017 - Open - 66
Vintage Guitar - March 2017 - Open - 67
Vintage Guitar - March 2017 - Open - 68
Vintage Guitar - March 2017 - Open - 69
Vintage Guitar - March 2017 - Open - 70
Vintage Guitar - March 2017 - Open - 71
Vintage Guitar - March 2017 - Open - 72
Vintage Guitar - March 2017 - Open - 73
Vintage Guitar - March 2017 - Open - 74
Vintage Guitar - March 2017 - Open - 75
Vintage Guitar - March 2017 - Open - 76
Vintage Guitar - March 2017 - Open - 77
Vintage Guitar - March 2017 - Open - 78
Vintage Guitar - March 2017 - Open - 79
Vintage Guitar - March 2017 - Open - 80
Vintage Guitar - March 2017 - Open - 81
Vintage Guitar - March 2017 - Open - 82
Vintage Guitar - March 2017 - Open - 83
Vintage Guitar - March 2017 - Open - 84
Vintage Guitar - March 2017 - Open - 85
Vintage Guitar - March 2017 - Open - 86
Vintage Guitar - March 2017 - Open - 87
Vintage Guitar - March 2017 - Open - 88
Vintage Guitar - March 2017 - Open - 89
Vintage Guitar - March 2017 - Open - 90
Vintage Guitar - March 2017 - Open - 91
Vintage Guitar - March 2017 - Open - 92
Vintage Guitar - March 2017 - Open - 93
Vintage Guitar - March 2017 - Open - 94
Vintage Guitar - March 2017 - Open - 95
Vintage Guitar - March 2017 - Open - 96
Vintage Guitar - March 2017 - Open - 97
Vintage Guitar - March 2017 - Open - 98
Vintage Guitar - March 2017 - Open - 99
Vintage Guitar - March 2017 - Open - 100
Vintage Guitar - March 2017 - Open - 101
Vintage Guitar - March 2017 - Open - 102
Vintage Guitar - March 2017 - Open - 103
Vintage Guitar - March 2017 - Open - 104
Vintage Guitar - March 2017 - Open - 105
Vintage Guitar - March 2017 - Open - 106
Vintage Guitar - March 2017 - Open - 107
Vintage Guitar - March 2017 - Open - 108
Vintage Guitar - March 2017 - Open - 109
Vintage Guitar - March 2017 - Open - 110
Vintage Guitar - March 2017 - Open - 111
Vintage Guitar - March 2017 - Open - 112
Vintage Guitar - March 2017 - Open - 113
Vintage Guitar - March 2017 - Open - 114
Vintage Guitar - March 2017 - Open - 115
Vintage Guitar - March 2017 - Open - 116
Vintage Guitar - March 2017 - Open - 117
Vintage Guitar - March 2017 - Open - 118
Vintage Guitar - March 2017 - Open - 119
Vintage Guitar - March 2017 - Open - 120
Vintage Guitar - March 2017 - Open - 121
Vintage Guitar - March 2017 - Open - 122
Vintage Guitar - March 2017 - Open - 123
Vintage Guitar - March 2017 - Open - 124
Vintage Guitar - March 2017 - Open - 125
Vintage Guitar - March 2017 - Open - 126
Vintage Guitar - March 2017 - Open - 127
Vintage Guitar - March 2017 - Open - 128
Vintage Guitar - March 2017 - Open - 129
Vintage Guitar - March 2017 - Open - 130
Vintage Guitar - March 2017 - Open - 131
Vintage Guitar - March 2017 - Open - 132
Vintage Guitar - March 2017 - Open - 133
Vintage Guitar - March 2017 - Open - 134
Vintage Guitar - March 2017 - Open - 135
Vintage Guitar - March 2017 - Open - 136
Vintage Guitar - March 2017 - Open - 137
Vintage Guitar - March 2017 - Open - 138
Vintage Guitar - March 2017 - Open - 139
Vintage Guitar - March 2017 - Open - 140
Vintage Guitar - March 2017 - Open - 141
Vintage Guitar - March 2017 - Open - 142
Vintage Guitar - March 2017 - Open - 143
Vintage Guitar - March 2017 - Open - 144
Vintage Guitar - March 2017 - Open - 145
Vintage Guitar - March 2017 - Open - 146
Vintage Guitar - March 2017 - Open - 147
Vintage Guitar - March 2017 - Open - 148
Vintage Guitar - March 2017 - Open - 149
Vintage Guitar - March 2017 - Open - 150
Vintage Guitar - March 2017 - Open - 151
Vintage Guitar - March 2017 - Open - 152
Vintage Guitar - March 2017 - Open - 153
Vintage Guitar - March 2017 - Open - 154
Vintage Guitar - March 2017 - Open - 155
Vintage Guitar - March 2017 - Open - 156
Vintage Guitar - March 2017 - Open - 157
Vintage Guitar - March 2017 - Open - 158
Vintage Guitar - March 2017 - Open - 159
Vintage Guitar - March 2017 - Open - 160
Vintage Guitar - March 2017 - Open - 161
Vintage Guitar - March 2017 - Open - 162
Vintage Guitar - March 2017 - Open - IBC
Vintage Guitar - March 2017 - Open - BC
http://www.nxtbook.com/nxtbooks/vintageguitar/201903_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201902_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201901_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201812_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201811_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201810_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201809_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201808_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201807_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201805_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201804_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201803_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201802_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201801_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/2018priceguide_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201712_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201711_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201710_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201709_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201708_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201707_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201706_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201705_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201704_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201703_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201702_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201701_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201612_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201611_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201609_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201607_v2
http://www.nxtbook.com/nxtbooks/vintageguitar/201606_v2
http://www.nxtbookMEDIA.com