Vintage Guitar - January 2018 - open - 52

COLUMN The (Way) Back Beat
'58 Jazzmaster

THE OFFSET ECLIPSE

Changing Fortunes and Reversals, Vol. 2
By Peter Stuart Kohman

D

esired today, discarded tomorrow. Over
the decades, many guitar designs have
seen their popularity wax and wane. Even
Leo Fender's creations are not immune, though
several have secured "icon" status.
Over the years, many have speculated as
to why the Jazzmaster and Jaguar - Fender's
ultra-modern offset-body standbys popular
in the early '60s - spent decades as also-rans.
Among younger players today, they seem to
outshine even the Stratocaster - unthinkable

to older generations! It's an interesting study
in fretted fashions.
When introduced in 1958, the company said
the Jazzmaster was "America's finest electric
guitar - unequaled in performance and design."
Despite missing the intended "jazz" market, it
was a success and paved the way for its halfsister, the Jaguar. Fender Sales happily offered
an expanding line of guitars retaining older
models alongside the new, but Leo considered
his earlier designs outdated and the progres-

VINTAGE GUITAR

52

January 2018

Patent sketch for the offset body (top), and
actor John Ashley with a '59 Jazzmaster.


http://youtu.be/Rit7UEjmC4E http://www.vintageguitar.com

Table of Contents for the Digital Edition of Vintage Guitar - January 2018 - open

Contents
Vintage Guitar - January 2018 - open - Cover
Vintage Guitar - January 2018 - open - IFC
Vintage Guitar - January 2018 - open - 3
Vintage Guitar - January 2018 - open - 4
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Vintage Guitar - January 2018 - open - Contents
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