Vintage Guitar - July 2018 - open - 42
The '62 Goya catalog
(right) included Hagstrõmmade guitars.
merican guitars made in the
1950s and '60s constitute an
almost-holy canon, yet most players
in that era took their first steps on
imported instruments - often good
and interesting in their own right,
like the Goya Rangemaster.
The Goya Rangemaster 116 SB
BY MICHAEL WRIGHT
THE DIFFERENT STRUMMER
In the '50s, guitars were typically obtained one of two ways - ordered from
catalogs published by Sears and Roebuck or
Montgomery Ward, or bought from a local
music store. There were no Guitar Centers,
no vintage-guitar shows, no internet. Stores
were supplied by distributors who bought
instruments wholesale from manufacturers
such as Harmony, Kay, Regal, Valco, United,
then marked them up and delivered them
to places like Durdell's Music.
One prominent New York "jobber"
was Jerome Hershman, whose Hershman Musical Instrument Corporation
was exhibiting at NAMM shows by
1940, maybe earlier. On a buying trip
in 1952, Hershman met the owners of
Levin Guitars, one of the largest makers
in Europe. In '54, Hershman introduced