Virtuoso Life - September/October 2008 - (Page 51) Socially Responsible Star UlUSAbA PRIvATE GAmE RESERvE, SOUTh AFRICA GOOD CITIZENS ON SAFARI While guests of Richard Branson’s 33,000-acre private game reserve are stalking lions, rhinos, and elephants, Ulusaba’s charitable arm, Pride ’n Purpose, is stocking nearby communities with food and drinking water, creating health-care centers and school libraries, and building homes for people in need. Pride ’n Purpose aims not only to support basic needs, but also to effect sustainable development in the region. Ulusaba staff founded the organization five years ago, and it was so well received that today Virgin Unite and Virgin Limited Edition cover its operating costs. Guests of the 20-room property can visit communities and pitch in to help paint houses, organize soccer matches with local kids, or donate money – 100 percent of which goes to Pride ’n Purpose. From approximate $583 per person, including all meals and beverages and two spa treatments. Responsible outlook: Ulusaba’s Rock lodge. A spa with a view: Six Senses hideaway Samui. Ulusaba guests work with Pride ’n Purpose. SEPTEMBER | OCTOBER 2008 51
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