Virtuoso Life - July/August 2017 - 24
airlines, tourism boards, and other companies from 41 countries.
The group tabled their tan plans - at least
in the mornings - to tend to the business of
luxury travel, attending networking sessions and discussions on industry issues and
trends, including travel technology, voluntourism, and a data-driven look at Virtuoso's most successful travel agencies. (Hint:
Their advisors are engaged, connected, and
Keynote speaker Ken Dychtwald, CEO of
Age Wave, spoke about the importance of catering to the baby boomer population, espe-
cially when so many companies focus on millennials. (One reason: Households headed by
people 65 years and older have more than 20
times the median wealth of households headed by people under 35.) He says boomers enjoy an unprecedented "time affluence," with
the means and time to travel more - and the
need for a travel advisor who can help maximize that downtime. Ken (a boomer himself)
and son Zak (a millennial) also discussed
the differences - and similarities - between
the generations. (One trait they share: a desire for "peak experiences"; read about the
Dychtwalds' recent travels on page 44.)
The group also had opportunities to experience the city, starting with a reception
at the Rocky Mountaineer Station, where
luxe trains whisk passengers through the
Canadian Rockies and the Pacific Northwest in glass-topped cars with plush seats
and gourmet meals.
Other highlights included an alfresco
lunch at Stanley Park, dinners at popular
restaurants around town, and a gala event at
the historic Commodore Ballroom, where
three-time Grammy-winning artist and
Vancouver resident Sarah McLachlan performed a private concert.
A major cruise port, particularly for many Alaska sailings, Vancouver
is a perfect city to explore for a few days pre- or post-voyage.
Clockwise from top left: Lunch at Stanley Park, networking with a view, a welcome from Tourism Vancouver CEO Ty Speer, Zak and Ken Dychtwald
discuss generational differences, and Virtuoso CEO Matthew D. Upchurch shares his enthusiastic take on the travel industry.
V I RT U O S O L I F E