Virtuoso Life - November/December 2017 - 31
Sustainability Summit attendees.
On a Mission
Virtuoso's first Sustainability Summit focuses
on travel as a positive force.
This year, Virtuoso amplified its commitment to sustainable tourism with its inaugural Sustainability Summit. The goal: Set an
agenda for Virtuoso to continue advancing
the principles of sustainable tourism, based
on its three pillars: environmentally friendly
practices, support for the protection of cultural and natural heritage, and delivering
social and economic benefits for local people.
Cohosted by Matthew Upchurch and
Virtuoso's sustainability ambassador, Jessica Hall Upchurch, the event featured 19
top travel-industry CEOs and owners - from
hotel groups to cruise companies, safari operators, private island resorts, and more -
along with travel advisors who have served
as judges for Virtuoso's Sustainable Tourism
Leadership Awards. "Our role is to support
and shine a spotlight on sustainable-tourism
initiatives, which we believe are vital to the
future of travel," said Matthew Upchurch,
before participants shared examples of how
they use travel to effect positive change.
Aqua Expeditions founder Francesco Galli
Zugaro spoke about his company's medical services in remote Amazonian villages:
When guests set out on guided day excursions to learn about the Peruvian rain forest,
the ship's doctors head off to provide health
care to isolated communities.
"It was incredibly inspiring to join a group
of visionary leaders who understand the
power of travel to be a positive force for help-
If BLEED, make it fit and center in
the DARK GRAY BOX.
Ads should have been designed
with bleed on all sides for balance
If NON-BLEED, make it fit and centered in the LIGHT GRAY BOX.
There are NO FOLIOS
for 1/2-page ad pages.
ing to protect our planet and support people
in need," said Laura Turner Seydel, whose
father launched Ted Turner Expeditions as
part of his strategy for protecting roughly 2
million acres of North American wilderness.
The summit's powerful message: Sustainable tourism has transformed the global
travel industry. Once considered a trend,
sustainability is now not only redefining how
travel companies operate, but also where -
and with whom - travelers choose to go.
- Costas Christ, global strategist,