Virtuoso Life - January/February 2018 - 124
You can still have
your massage -
but do it mindfully.
Going beyond the "big five"
on safari and (below) SHA
Wellness Clinic in Spain.
PURPOSE IS THE NEW LUXURY
In search of trips with lasting takeaways.
Virtuoso travel advisor Judi Chaitman of Overland Park, Kansas, sees a growing trend of
travelers looking for more from their getaways: language immersion, contributing to conservation efforts, even sushi-making classes. "People who go to Hawaii don't just want to sit
around. They want to learn a lot," she says. "I had a family with an 11-year-old come in, and he
had a bucket list." Chaitman recently worked with Artisans of Leisure to plan a trip to Japan
for a family of three with a 16-year-old son. On the itinerary: a private karate lesson, a visit to
a master swordsmith, and, yes, sushi making.
As Wilderness Safaris CEO Keith Vincent put it during Virtuoso's inaugural Sustainability
Summit last summer, "Purpose is the new luxury." Here, two ways to give back and build new
skills on your travels.
The future of spas and wellness travel is all in your head.
Enya and aromatherapy are all
well and good, but increasingly,
travelers want their spa getaways to incorporate a deeper
mental-health focus. That includes everything from meditation and digital detoxes to sleep
therapy and gratitude practice
(on the menu at Chablé Resort
& Spa). "What I see is that the
word 'spa' is not what's attracting people now," says Venice,
Florida-based Virtuoso advisor
Jeri Donovan, who estimates
that 75 percent of her business
comes from wellness travel. "I
think people are really seeking
an emphasis on mindfulness,
meditation, healthy living, and
some form of fitness."
With weight-loss, detox, and
dermatologic services, SHA
Wellness Clinic, located beside the Mediterranean not
far from Valencia, takes a page
from Europe's best medical
spas, but adds a complement
of inward-looking treatments.
Its 7-to-14-day anti-stress program, for instance, includes
psychotherapy and mindfulness-therapy sessions. Sevenday program from $4,060.
Artisans of Leisure offers a customizable roster of learning activities around the globe. In
Japan, for instance, travelers can get instruction in traditional indigo dyeing and pottery
making, among other things. Painting, meditation, paleontology, and more are on offer in
locations throughout the world.
V I RT U O S O L I F E
(SAFARI) DANA ALLEN
Wilderness Safaris is rolling out a suite of trips built around the "purpose is the new luxury"
idea. The first, in Zambia, featured interactions with an antipoaching unit, rhino tracking
and discussions about rhino conservation, and a visit to a school involved with the company's
Children in the Wilderness environmental and life-skills program. New safaris in Botswana,
Namibia, Rwanda, Zambia, and Zimbabwe will be announced soon.