Virtuoso Life - January/February 2018 - 125
A Paris apartment
on rue Scheffer
HOMES, SWEET HOMES
High-design apartment and villa rentals may have you permanently swapping residences.
Although Tuscan farmhouses and Caribbean villas have tempted
travelers for years, the rise of the sharing economy has ensured that
home and apartment rentals will play a larger role in our future vacations. Companies like VRBO and Airbnb supercharged the trend, but
they also sparked a demand for vetted, high-design homes and personalized services through vacation rental companies such as Cuvée and
Onefinestay. After all, nothing puts a damper on an NYC getaway like
discovering your SoHo loft is a fifth-floor walk-up.
"There's definitely an increased interest in homes and apartments,"
says Virtuoso travel advisor Peggy Purtell of Milwaukee, "but clients
still want to have all their activities and excursions planned out." She
recently suggested a staffed home as a base for a family's weeklong adventure in Iceland, a transformative experience for them. "It was their
first rental home," she explains. "Now they prefer it to a hotel."
El Segundo, California-based advisor Mishelle Ying agrees, adding that concierge services, private chefs, and daily housekeeping are
just a few options high-end rentals provide. For example, she recently
helped a client plan his 40th birthday with ten friends at one of Cuvée's
homes in Cabo San Lucas. "Most of Cuvée's properties have privileges
at resorts such as Four Seasons, Ritz-Carlton, and One&Only," she
says. "Having access to amenities at One&Only Palmilla next door
was a big attraction for them."
FOUR WAYS TO DO HOMESTAYS RIGHT
Cuvée's 30-odd properties in Hawaii, Aspen, Italy, and beyond
range from $5 million villas to the $100 million-plus Royal Island
in the Bahamas. Since the company owns many of its homes, its designers can customize everything from kitchen appliances to artwork and lighting.
Onefinestay, which launched with six high-style London flats in
2010, now counts more than 10,000 homes and apartments across
six continents (we're especially fond of its New York, Paris, and
Virtuoso travel advisors can work with Iceland Encounter to access about 20 private villas around the country - including two in
Reykjavik - ranging from three to nine bedrooms. Iceland's highend hotel offerings lag behind its popularity, making luxe private
homes even more appealing. And, as company co-owner Erling
Aspelund notes, "You can book the villas year-round on fairly short
notice - which isn't something you can say about most hotels in Iceland these days!"
For more than 25 years, Villas of Distinction has been a leader
in luxury rental homes, whether you're looking for a one-bedroom
cottage in Maui, a 16-bedroom Mykonos estate, or a retreat in another of its 50-plus destinations around the world.
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