Virtuoso Life - July/August 2018 - 114
IT'S A GOOD,
TRAVEL'S SUSTAINABLE REVOLUTION IS WELL UNDER WAY. What began
decades ago as a movement on the geographical and political fringes of the
tourism sector has grown into an industrywide ethos, grounded in the three pillars of sustainable tourism: protecting the environment, celebrating natural and
cultural heritage, and providing social and economic beneﬁt to local people.
"Sustainable travel goes far beyond being 'green' and embracing conservation, to supporting cultural heritage and improving the well-being of local communities," says Matthew D. Upchurch, Virtuoso's chairman and CEO. "Having
fun and traveling with purpose aren't mutually exclusive. You can take a great
vacation that's enjoyable, relaxing, and sustainable." It's true: High-end hotels
are nixing one-use plastics, major cruise lines are adopting sounder environmental practices, and tour operators are ﬁnding new ways to support communities and cultures.
One impetus for the shift is that it's what travelers want. And why shouldn't
they? Think about this: In 1950, international tourist arrivals worldwide clocked
in at 25 million. Last year? More than 1.3 billion. Those numbers will only continue to climb. As we explore farther and wider, it's increasingly difﬁcult to deny
that we're all in this game - and on this precious planet - together. What better
reason to demand travel experiences that make a difference?
This special section shines a light on companies and initiatives that exemplify
sound practices wedded to singular experiences. Travel affords us so many
luxuries - time with our loved ones, new adventures, broader views - but perhaps the most profound is the chance to make the world a better place. Read on
for a compendium of practical advice and inspiration to help you travel for good.
V I RT U O S O L I F E
Packing our bags for a brighter future.