Chicago Meeting Professionals Guide 2008 - (Page 25) DESTINATION MARKETING We have a whole toolbox full of materials designed to help you market your show and build attendance. Chicago Official Visitors Guide is a seasonal publication issued three times a year. It contains just about everything you need to know while you’re in Chicago: information on restaurants, shops, nightlife, hotels, a useful pull-out map, plus a calendar of special events, sporting events and museum and theater happenings. Destination Marketing Kit Also available online is a remarkable marketing aid that has garnered countless awards and won enthusiastic comments from meeting planners and show managers the world over. The DMK offers a wealth of digital marketing materials such as customized print ads, html email templates and striking booth graphics. For those of you who prefer to create your own marketing pieces, we also include raw materials like editorial copy, photos and maps. CHICAGO! “WE’RE GLAD YOU’RE HERE!®” This universallyapplauded program was personally initiated by Mayor Richard M. Daley and the City of Chicago to proudly display our delight that your show, your guests and your attendees are visiting our city. You’ll find Chicago’s “We’re Glad You’re Here!®” logo all around the city welcoming attendees to Chicago. To obtain free camera-ready artwork for your event, email us at CWGYH@choosechicago.com. ATTENDANCE BUILDING More than 1.8 million businesses and 46 million people are located within one day’s drive of Chicago. The CCTB Attendance Building Program can help you capitalize on the region’s strong economic base and connect with a vast pool of potential attendees and exhibitors within this radius. DataChicago Through this program, we can generate direct mail and tele-prospecting lists for your pre-show promotional campaigns. We can also analyze your existing registration lists to create a profile of the ideal prospect and identify new, untapped businesses located within one day’s drive of Chicago. Chicago Map and Guide The Chicago Map and Guide is also available to help promote Chicago as a destination. This foldout pamphlet features information on many Chicago-area attractions. This map is also available in French, German, Japanese and Spanish. To order any of the above materials or for more information, call: Chicago Convention and Tourism Bureau Phone: 312-567-8500 Or e-mail us at: strategicclientservices@ choosechicago.com choosechicago.com 25 YOUR CHICAGO VISIT Online Videos Want to get a feel for the real excitement of this city, not just guidebook information? Visit the Plan & Promote section on www.choosechicago.com. You’ll find our newest Chicago video showing exhibitors and attendees alike why Chicago is one of the world’s great cities. TeleChicago This program allows you to make use of seasoned call center agents who will contact your past and prospective attendees to boost registration, promote official hotel blocks and offer ©istockphoto.com/Lise Gagne advice on visiting Chicago. Personalized voicemail blasts can also be used to reach out to attendees or exhibitors showcasing, for instance, high-level speakers and industry VIPs. http://choosechicago.com
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