Student Filmmakers - June 2008 - (Page 51) how two filmmakers who by creating buzz and word-of-mouth advertising through MySpace, secured distribution for their film – even after being rejected once already by every distributor in town. Once the film had a buzz, the distributors wanted the film. How’s that for having the distributors eating out of the palm of your hand! In addition to MySpace, you can also create a blog. And definitely get your website going and get a great trailer up once you’re in post. People will always watch a great trailer and it can do wonders for spreading the word. The Internet has given filmmakers tons of tools to start creating a buzz for your film for no or little cost. Use them! Whatever you do, the same rule applies: It’s never too early to start creating a buzz, and the earlier you start, the better shot you have at a distribution deal later. Myth #5: A Trailer is Just a Trailer That’s right. You heard it here first. I’ve sold many, many films to distributors all over the world based solely on a good trailer. Isn’t that great news? That means even if your film didn’t turn out the way you wanted it to, the good news is that you can make a great trailer, and still have a shot at recouping some of your investment money. Which brings me to: The trailer is the most important tool in marketing your movie. Do not take it lightly. Hire an www.apple.com/trailers. Apple hosts tons of great trailers, from both studio films and indies. What better way to see what kind of trailer you should be cutting then to watch the great trailers for films that actually have gotten distribution? Learn from a former foreign sales agent how to get distribution for your film in “The Insiders Guide to Independent Film Distribution” (Focal Press). Are you worried that the film you’ve just made, or the one you’re about to make isn’t going to get distribution? Get the real inside scoop on how hundreds of other filmmakers are successfully distributing their films, and making profits in the process. Go to http:// www.FilmSpecific.com to register for free distribution tips now. experienced editor to cut together a rockin’ trailer for you. ‘What does a rockin’ trailer look like,’ you ask? Well, we’ve all seen great movie trailers, but for a refresher course, you can simply head on over to June 2008 studentfilmmakers 51 http://www.apple.com/trailers http://www.FilmSpecific.com http://www.FilmSpecific.com http://www.filmfestivalpost.com
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