BUSinESS nArrATiVE / LEADErSHiP Naked Consultant a faBLe aBout The The naked Consultant A Fable About the Three Fears That Prevent Client Loyalty and Success Patrick M. Lencioni (Lafayette, CA) the three fears that prevent client loyalty and success Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. • • Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni Pat r i c k L e n c i o n i author of the New York Times BestseLLer The Five DYsFuNcTioNs oF A TeAm Hardcover • 978-0-7879-7639-2 $24.95 US • $29.95 CAN 200 pages • 5-1/2 x 8-1/4 March / In stores February 22 Marketing Campaign: • National Publicity Campaign • National Advertising • Promotion Tied to Author Speaking Schedule • Online and Social Media Outreach • E-mail Campaign • • This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge. Wiley Trade Catalog Winter 2010 | 41
Table of Contents for the Digital Edition of Winter 2010 Trade Catalog