Winter 2010 Trade Catalog - (Page 48)

BUSinESS nArrATiVE ESPn The Company The Story and Lessons Behind the Most Fanatical Brand in Sports Anthony F. Smith (Rancho Santa Fe, CA) and Keith Hollihan (Minneapolis, MN) A fascinating look at ESPN and its success as a brand THE THE S TO RY A N D LE S SO N S B E H I N D M OS T FA N AT I C A L B R A N D I N SPORTS ANTHONY KEITH F . SMITH WITH HOLLIHAN “If you love the business of sports, or the sport of business, you’ll love this book.” —LAWRENCE F. PROBST III, Chairman of the United States Olympic Committee and Chairman of Electronic Arts • Explores the dedication to excellence that makes ESPN the “Worldwide Leader in Sports” • Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you’re in • Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise Hardcover • 978-0-470-54211-8 $24.95 US • $29.95 CAN 224 pages • 6 x 9 September / In stores September 8 Now in Paperback! The orange Code How ING Direct Succeeded by Being a Rebel with a Cause Arkadi Kuhlmann (Wilmington, DE) and Bruce Philp (Toronto, ON) How championing consumers led to ING Direct’s revolutionary rise in the banking industry • Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct • Written by the company’s CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach, and Bruce Philp, the branding expert who has worked with some of the world’s most well-known and valuable brands • Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story Now in Paperback! Paper • 978-0-470-53879-1 $14.95 US • $17.95 CAN 272 pages • 6 x 9 Hardcover Edition 2008: 978-0-470-28723-1 March / In stores March 15 The ride of a Lifetime Doing Business the Orange County Choppers Way Doing Business the Orange County Choppers Way Paul Teutul Sr. (Newburgh, NY) Tough, smart business advice from the star of the hit TLC reality show American Chopper • Offers an inside look at the business practices that built Orange County Choppers into a massively successful business • Reveals a different side to the OCC family patriarch • Full of practical, real-world business principles that lead to unlimited success for any business THE RIDE of a LIFETIME PAUL TEUTUL, Sr. with Mark Yost Paper • 978-0-470-56342-7 $16.95 US • $19.95 CAN 192 pages • 6 x 9 Hardcover Edition 2009: 978-0-470-44997-4 March / In stores March 1 h h Wiley Trade Catalog Winter 2010 | 48

Table of Contents for the Digital Edition of Winter 2010 Trade Catalog

Winter 2010 Trade Catalog
Contents
Cooking
Gardening / Crafts
Science / Philosophy
Sports
History
Current Events / Memoir
African American
Self-Help
Relationships
Health
Health / Dieting
Religion
Psychology / Parenting
Education
CliffsNotes
Travel
Photography / Digital Lifestyles
For Dummies
Howell Book House
Architecture / Design
Wiley-Blackwell
Business Narrative
Personal Finance & Investing
General Business
Marketing
Leadership / Management
Nonprofit Management
Accounting
Wiley Finance
Wiley Trading
Title Index
Rights Information
Contact Information

Winter 2010 Trade Catalog