WPA Conference Brochure 2008

Thursday Conference Agenda MORNING, MAY 1 Registration/Breakfast/Networking/Exhibits Breakfast Sponsor: Audit Bureau of Circulations Friday Conference Agenda MORNING, MAY 2 Registration/Breakfast/Networking/Exhibits Welcome & Announcements 7:30 A.M. 8:30 – 8:45 A.M. 9:00 A.M. – Noon 7:30 A.M. Welcome & Announcements FULL-DAY EXECUTIVE WORKSHOP 8:30 – 8:45 A.M. MORNING CONCURRENT SESSIONS 9:00 A.M. – 4:30 P.M. Sponsor: ABM Managing the New Publishing Model (TFW1) MORNING CONCURRENT SESSIONS (Refreshment Break: 10:30 – 10:50 A.M., Tabletop Exhibit Area) Break Sponsor: Brown Printing Co. 9:00 A.M. – Noon Advertising Coaching Your Staff to Excellence in Multi–Channel Selling Circulation (FMA12) (Refreshment Break: 10:30 – 10:50 A.M., Tabletop Exhibit Area) Advertising The Media Sales Marketing Consultant Design The Delicate Balance Between Design, Editorial & Marketing Editorial The Challenge of Creating the Media-Neutral Business Manufacturing Proofing: The Future is Now Marketing (TMM5) (TMD3) (TMA2) Double Your Database! Best Practices to Grow Email Addresses (FMC13) Launches Launching a Magazine in the Cross-Platform Age Marketing Finding New Money (While Building Your Brand) Media Planning Understanding the Media Process (FMP16) (FMR15) Sponsor: MPA (FML14) Sponsor: NxtBook Media (TME4) Sponsors: AdSEND, IDEAlliance Power Marketing Online: Part One (A Comprehensive Overview) (TMR6) AFTERNOON, MAY 2 Lunch/Keynote Presentation/Exhibits Noon – 1:15 P.M. Lunch Sponsor: Publishers Press AFTERNOON, MAY 1 Lunch/Keynote Presentation/Exhibits Noon – 1:15 P.M. Charles G. McCurdy, Chairman/CEO, Apprise Media LLC & Canon Communications, LLC AFTERNOON CONCURRENT SESSIONS (Refreshment Break: 2:45 – 3:05 P.M., Exhibit Area) Harry McCracken, Vice President, Editor-in-Chief, PC World International Data Group (IDG) AFTERNOON CONCURRENT SESSIONS 90–Minute Specialty Sessions Audits The New Age of Auditing: Print, Online, Events Budgets Budgeting for Today’s Publishing Economy Career Advancement 1:30 – 3:00 P.M. 1:30 – 4:30 P.M. Sponsor: Trend Offset Printing Advertising The Art and Alchemy of Sales Compensation Design Is It Time for a Fresh Face? Editorial Out of Sight And More Productive Manufacturing Green is the New Black: The Printer’s New Role in Publishing (TAM10) Marketing Power Marketing Online: Part Two (Making it Real: Case Studies) (TAR11) (TAE9) (TAD8) (TAA7) (FAN17) (FAB18) Climbing the Ladder of Success E-Newsletters Launching an E–Newsletter Surveys (FAL19) (FAE20) Cranking Out Rankings: How to Create an Attention-Getting Survey (FAS21) Thursday Evening Industry Panel Discussion Westin Theatre Cocktail Reception, Sponsored by Concourse Room, 2nd Floor 5:00 P.M. 6:00 P.M. Friday Evening 57TH ANNUAL WPA MAGGIE BANQUET Westin Hotel at Los Angeles Airport Maggie Reservation Desk Maggie Cocktail Reception Maggie Dinner Maggie Awards Ceremony Reservations required. 4:45 P.M. 5:30 P.M. 7:00 P.M. 8:15 P.M. Complete form on page 13 and fax to 866-735-1545 or email your reservation to wpa@wpa-online.org. (Reservations Suggested.)

Table of Contents Feed for the Digital Edition of WPA Conference Brochure 2008

WPA Conference Brochure 2008 Welcome Conference Sponsors, Industry Partners, Exhibit Hours Opening Reception, Keynotes, Special Events Conference Agenda Conference Agenda, In–Depth WPA Membership Application WPA Sponsor and Ad Rates Overview Registration, Hotel and Contact Information WPA Industry Panel Discussion Reservation Form Conference Registration Form

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