WPA Conference Brochure 2008

David Blaza, Managing Director, Embedded Systems and RFID at CMP Media, has over 20 years of sales, marketing and publishing experience in the technology sector. His early career includes selling one of the first voice-mail systems installed in the UK and private wireless data systems in the US. In 1994, he sold some of the earliest versions of Internet ads on the EETimes.com website and led the CMP Electronics Group web sales initiatives. Norb Garrett is the Editorial Director at Miller Publishing Group in Los Angeles, CA, overseeing all editorial, online and new media efforts for Tennis and Smash. Norb joined MPG in 2004, and since then has conceived and launched Smash and directed relaunches and redesigns. He is owner of Picket Fence Media, a community media business, and the San Clemente Times, a free weekly newspaper and online business. Rieva Lesonsky is SVP, Editorial Director at Entrepreneur Media Inc., Publisher of Entrepreneur magazine and numerous media brand extensions. She is the author of Start Your Own Business and several other books. Rieva has appeared on numerous national TV programs including Oprah, Good Morning America and the Today Show. (TMM5) Proofing: The Future is Now (Audience: Designers, art directors, editors, production staff) Leading-edge research completed by the IDEAlliance Print Properties Working Group has lead to the development of new techniques that assure a close proof-to-press visual match. Known as G7, the new techniques and process controls have spread globally. Learn what G7 is and how it’s turning proofing and printing from an art to a science. Topics include: G What is SWOP and GRACoL? G North American Standards for Proofing and Printing G The G7 Revolution: Theory and practice G SWOP Proofing: Then and now G Proofing to the numbers G New programs for 2008 G The role of paper and new ways to predict print quality G An intro to DISC (Digital Image Submission Criteria) MANUFACTURING Glenn Andrews is Color Analyst for Schawk, Inc in Los Angeles, the world’s largest brand imaging solutions provider. He has implemented fully color-managed workflows adhering to the G7 appearance model across the entire production chain from soft proofing through grand format inkjets and conventional and UV offset presses to 77”. He has participated in a range of test projects involving G7 methodology including FM screening, “Extreme” GCR, Expanded Gamut (7Color) printing, simulated backlit soft proofing and more. Dan Caldwell is Vice President of Operations at ICS (Integrated Color Solutions Inc.) and has 22+ years experience in the prepress and graphics industry. He co-founded and managed of one of the fastest growing color trade shops in Southern California. His achievements in the industry include managing prepress for Newsweek magazine during the transition from traditional film to satellite data transmission and integrating a traditional color trade shop to the desktop with custom software and hardware configurations. Alan Darling, Executive Vice President, AdSEND, a Div. of Vio Inc., has more than 30 years in the Graphic Arts industry and has been instrumental in developing and implementing innovative workflow and production systems. Alan joined Vio Inc. as EVP in 2003 where he has been concentrating his efforts on product development – especially in the area of solutions around digitizing the advertising supply chain from media to newsstand including ad portals, remote soft-color proofing and electronic insertion order management. Prior to this, Alan was COO and CTO at Quality House of Graphics, a New York ad agency prepress shop and commercial printer, and before that, President and COO of Western Laser Graphics, a Los Angeles publication prepress house. (TMR6) Power Marketing Online: Part One The Comprehensive Overview (Audience: Marketers, editors, sales, anyone involved in marketing decisions) An engaging email effort doesn’t always do the trick anymore. Successful online marketing takes detailed attention and patience. Online marketing with Web 2.0 initiatives has exploded into the most effective way to attract visitors, generate leads and increase revenue. This session will MARKETING provide a comprehensive overview of Web 2.0 and the many online marketing opportunities before us. Topics include: G Web 2.0 defined once and for all G The importance of social media (Facebook, YouTube) Wikis, RSS, Blogs, Podcasting, Webinars and more G Podcasting: What works? G Successful white paper and download lead-generating programs G Digital Editions G Partnerships and affiliates G Pros and cons of community building, discussion boards G Effective email marketing G Natural and paid search engine optimization (Part Two, in the PM, focuses on real case studies. See session description.) Jon Rognerud is a recognized authority on SEO (search engine optimization), web development and search technologies. He has more than 15 years creating and managing small- and large-scale web software and marketing projects within the real estate, healthcare, banking, legal and Internet business communities. Jon has worked with such giants as Yahoo!/ Overture and Microsoft. He co-created a patent-pending natural language search engine technology which was later licensed for use on Expedia.com. Brad Stauffer is President of Portable Publisher, a publishing consultancy focused on e-media launches, digital editions and online audience marketing. Prior to founding Portable Publisher, Brad spent more than 20 years as a publishing executive overseeing operations, marketing, audience development/circulation, finance, online services, IT and manufacturing. He was most recently Senior VP of Operations at 101communications and is currently President of the WPA. Lorrie Thomas brings a wealth of online sales and marketing expertise to the businesses she serves and the students she teaches. She partners with businesses as a web marketing strategist, consultant, and trainer and teaches Web Marketing Applications and Search Engine Marketing Applications classes at UCSB and UC Berkeley. She was on the founding team at ValueClick Media and Call Wave, Inc., served as Web Marketing Consultant to Affinity Group Inc., and as Web Marketing Director at ProHealth, Inc. Thursday Afternoon 1:30 P.M. – 4:30 P.M. (TAA7) The Art and Alchemy of Sales Compensation (Audience: Sales managers, anyone responsible for sales plans) A great compensation plan will motivate your sales team to higher performance, increase revenue, and improve productivity. Whether your sales team is selling one product or multiple, whether your team sells print, online, or events, you’ll learn dozens of new ways to inspire salespeople. Come prepared to share your best techniques, tips, and tactics and gain a new perspective on the sales compensation process. Learn how to build comp plans that deliver rising sales and a fired-up team. Topics include: G Do your compensation plans motivate salespeople or confuse them? G What’s the right mix of base salary and commission? G Should a minimum threshold be required before earning commission? G How to effectively present a comp plan to your sales team G How do comp plans and performance reviews connect? (Attendees are asked to submit their sales templates in advance, without mention of the company or magazine to the WPA office. All plans will be held in strict confidence.) ADVERTISING Peter Hutchinson is a consultant with more than 30 years of experience in the publishing industry, including executive positions at many leading publishers, among them Miller Freeman, IDG, McGraw-Hill, and CMP Media. He has managed magazines and online properties in the software, music, and information technology markets, as well as book publishing, custom publishing, trade show, and web businesses. Peter has successfully directed seven major launches and numerous acquisitions. Ellen Romanow is Group Associate Publisher for 1105 Media’s Education Technology Group. She has more than 30 years of consumer and B2B publishing experience in various marketing, sales and sales management positions. She has launched custom media businesses for Cahners Publishing/ Reed Business Information, Ziff Davis and CXO Media. Prior to joining 1105 Media, Ellen was Executive Vice President of Sales and Custom Media for CIO magazine. Sponsor: http://EETimes.com http://Expedia.com http://www.adsend.com http://www.idealliance.org

Table of Contents Feed for the Digital Edition of WPA Conference Brochure 2008

WPA Conference Brochure 2008 Welcome Conference Sponsors, Industry Partners, Exhibit Hours Opening Reception, Keynotes, Special Events Conference Agenda Conference Agenda, In–Depth WPA Membership Application WPA Sponsor and Ad Rates Overview Registration, Hotel and Contact Information WPA Industry Panel Discussion Reservation Form Conference Registration Form

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