WPA Conference Brochure 2008

(TAD8) Is It Time for a Fresh Face? (Audience: Creative and art directors, editors, publishers) As the publishing industry continues its breakneck growth and expansion, how a publication appears is a key factor in the race for market share. But you already know that, and you know your publication needs a fresh face. Two experts in the design field will discuss the following: G Complete makeover or minor adjustments – which is best for you? G The best time for a redesign and its effects on your production schedule G Why it isn’t just about design – the macro and micro of it all G Researching trends and how they relate to your publication G Key advantages to redesign including cost vs. opportunity G Team decisions G Preparing for redesign brainstorming G Revisiting your redesign, after the fact DESIGN productivity. This two-part session will address the practice and supervision of allowing staff to work remotely – citing some successes and failures – and then look at freelancer and independent contractor relationships, namely how to get the most out of them. A must for all editors and freelancers. Topics include: G What employees are good candidates to work remotely G Supervising them G Operational and creative challenges G Hiring a freelancer or independent contractor G Project management G Communication and collaborative leadership Daniel DiPinto is a designer with a unique balance of creative and technical expertise, coupled with a strong background in publication and print design. Since 1991 he has been creating start-up publications, art directing publications, developing corporate brands, marketing and other collateral for a variety of companies. He owns his own design firm, DiPinto Design, and has worked with a wide range of clients including IBM, Thomasville, Elsevier, Harte-Hanks, and has been on teams that have won two Maggie awards. Ron Epstein is Director of Controlled Circulation Publications for Sage Publications. He has hired countless freelancers over the years, and allowed employees to work remotely, with some success and some failures. Rieva Lesonsky is SVP, Editorial Director of Entrepreneur Media Inc., publisher of Entrepreneur magazine and numerous media brand extensions. She has three employees who work remotely and has employed countless freelancers for a variety of projects. (TAM10) Green is the New Black: The Printer’s New Role in Publishing (Audience: Production personnel, editors, anyone involved in manufacturing decisions) It’s not easy being green. Are you getting all you can from your supplier? Are you giving all you can to the environment? Environmental concerns, social responsibility and sustainability issues are everywhere in mainstream media. Magazine publishing is no longer just the printed piece and, as the industry moves and expands, printers must adapt to their client’s new requirements. You have green editorial, but is your MANUFACTURING production department as green as it can be? This session will look at the key decisions facing production departments regarding the eco-friendly choices available to publishers, and the expanded role of the printer to be more than a provider of ink on paper. Included in this session: G Paper options and ink choices G How vendors and suppliers can reduce your publication’s negative effect on the environment G Are cost, quality and availability affected when eco-choices are made? G New offerings from the printing industry G Changes in prepress technology and distribution G Will customer service and printer review be affected? And more! Ross Garrett, Publisher, Surfing Magazine, has been involved in surf media for the last nine years. He helped to conceive and create several projects, including: SURFING Destinations, the Boardshort Buyer's Guide, Heat: A Guide to Competitive Surfing, the annual Green Issue and the Swimsuit Issue, to name a few. Ross joined the magazine after working with apparel company, Patagonia, where he helped with strategy on their surf-inspired apparel initiative. Prior to that, Ross was Executive Editor at Surfer Magazine. Marilynn Jacobs, Vice President of Marketing for Quebecor World’s Magazine Business is a 20-year veteran of the magazine business. She served as the lead marketing executive on two of the industry’s most successful launches: O, The Oprah Magazine and Every Day with Rachael Ray. Both magazines achieved the highest industry honors in the industry. Marilynn’s print industry experience also includes marketing roles with Better Homes and Gardens, Esquire, New York Times, Los Angeles Times, Family Circle, Parenting, Business Week and USA Today. Frank Locantore, Magazine Paper Project Director for Co-op America, a non-profit, assists publishers in responsible paper-use practices. Using a cooperative approach of individually assisting publishers, negotiating with mills, printers, and advertisers, the Project has helped over 80 large and small magazines to use environmentally responsible paper. Barbara Brown has been a design director for publications for 20 years. She started her career as art director for two tourism magazines, and has since worked designing and redesigning publications in the fitness, museum, education, home furnishings and outdoor industries. Her work is in the National Archives and she has worked with companies including Saturn/GM, Kinkos, the Ronald Reagan Presidential Foundation, WellPoint, 3M, Princess Cruises, American Fitness and the Santa Barbara Museum of Art. She taught for nearly 10 years at UCSB and is an advisor for a number of local colleges. Barbara Glynn Denney has made her mark in the magazine art direction world for 27 years, winning design awards from the WPA, Society of Publications Designers and Print and Communication Arts. She has designed (and redesigned) for publications such as Sources+Design, Southwest Passages, Phoenix Home & Garden, Westchester Magazine and is currently the Art Director for Arizona Highways magazine, where she has directed several magazine redesigns. As owner of Barbara Denney Design, she has designed books, trade magazines and collateral materials. (TAE9) Out of Sight … And More Productive (Audience: Editors, freelance contributors) Many companies are allowing employees to work remotely to the benefit of both parties. It means flexibility and trust, to be sure, but if often results in greater EDITORIAL (TAR11) Power Marketing Online: Part Two Making it Real: Case Studies (Audience: Marketers, editors, sales and others involved in marketing decisions) Beginning with a critical analysis of digital media trends from American Business Media’s 2007 Forrester Research study, and case studies direct from publishers, this session will focus on results. With advances using Web 2.0 strategies and technologies, it is critical to think about the next level. With cross-department partnerships, today’s media companies should be embracing e-newsletters, social networking, blogs, white papers, webinars and developing partnerships that extend their brand. Topics include: G How to launch a webinar G Using blogs to build community and interactivity G Paid and gated websites G The pros and cons of discussion boards G Video and audio that works for your audience MARKETING John Bethune is Vice President, Editorial, of Canon Communications LLC. In his 20–year publishing career, he has served as the editor of numerous trade publications, and has overseen development of the company’s flagship website, Medical Device Link, since its inception in 1996. Dan Gabel is Group Publisher and Editorial Director of String Letter Publishing's Guitar Group, with primary responsibility for the financial performance and editorial content of the company's flagship, multiplatform brand, Acoustic Guitar. Dan has held numerous positions at String Letter Publishing since starting as advertising coordinator in 1996. Brad Stauffer is President of Portable Publisher, a publishing consultancy focused on e-media launches, digital editions and innovative online audience marketing. Prior to founding Portable Publisher, Brad spent more than 20 years as a publishing executive overseeing operations, marketing, audience development/circulation, finance, online services, IT and manufacturing. He was most recently Sr. VP Operations at 101communications and is currently President of the WPA. Sponsor: American Business Media speaker to be announced. http://www.americanbusinessmedia.com

Table of Contents Feed for the Digital Edition of WPA Conference Brochure 2008

WPA Conference Brochure 2008 Welcome Conference Sponsors, Industry Partners, Exhibit Hours Opening Reception, Keynotes, Special Events Conference Agenda Conference Agenda, In–Depth WPA Membership Application WPA Sponsor and Ad Rates Overview Registration, Hotel and Contact Information WPA Industry Panel Discussion Reservation Form Conference Registration Form

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