WPA Conference Brochure — 2009 - (Page 11) CONFERENCEAGENDAIN-DEPTH SALES/MARKETING FS23 Free (or Almost Free) Research to Boost Ad Sales Some publishers spend a ton of money to get great research. But smart publishers know how to get it for free – or almost free. Authoritative research helps you sell more, differentiate your brands from the competition, and build better products. Whether your Consumer or B2B, print, online, or in person, national or regional, regardless of what you’re selling, this session shows you no-cost sources of valuable studies and surveys, and demonstrates low-cost techniques that add to your toolkit – without adding to your budget. Topics include: G Where to find incredibly detailed, incredibly useful government research G Six dirt-cheap ways to survey your audience…and impress your advertisers G How to find syndicated research others pay thousands for…but you can use for free G Online tools anyone can put to work instantly and profitably G How to stay up-to-date with studies your competition never even heard of Peter Hutchinson is a Consultant with more than 30 years of experience in the publishing industry, including executive positions at many leading publishers, such as Miller Freeman, IDG, McGraw-Hill, and CMP Media. He has managed magazines and online properties in the software, music, and information technology markets, as well as book publishing, custom publishing, trade show, and web businesses. Peter has successfully directed seven major launches and numerous acquisitions. Judith McCourt, Sr. Vice President, Redhill Group, oversees research on consumer insights and trends with a focus on the entertainment sector. Before joining the Redhill Group, Judith was the director of research for the Questex Media’s Entertainment Division and the associate publisher of Home Media Magazine. She also was a corporate advisor for other research initiatives and was responsible for qualitative and quantitative research studies for both consumer and trade projects. She conducted research to track the performance of publications and related products to assess their competitive position in the marketplace. On the consumer side, she forecast trends in home entertainment. MARKET RESEARCH FR24 A Roadmap For Profitable Revenue Growth American Business Media commissioned global management consulting firm Booz & Co. (formally Booz Allen) to conduct a major industry study exploring the most critical issues facing B2B media companies: content optimization, technological needs and organizational structure. This session will discuss the study, including: G Distinct roadmaps to accelerate profitable revenue growth G A checklist media companies can use to identify which transformation roadmap is best suited for them G Lifecycle stages for each roadmap – what to focus on at each stage of the lifecycle Nick Ferrari, Executive Vice President, Business Development, American Business Media, joined ABM in October 2007 and is responsible for the Association’s membership sales efforts. He brings a rich background of experience in marketing, advertising, communications and research spanning more than 20 years. Well versed in both traditional media and new, digital information platforms, as well as the face-to-face industry, Nick also brings his extensive connections to Madison Avenue, the Beltway and Wall Street. Before joining ABM, Nick was CEO of Erdos & Morgan, a division of Beta Research Corp., serving the industry with effective and invaluable sales and marketing research products, services, methodologies and solutions. He has extensive industry experience, serving leadership roles for DMIND Corporation and Crain Communications, among others. Additional expert speakers to be announced. Sponsored by PRINT. DIGITAL REGISTRATIONHOTELCONTACTINFORMATION CONFERENCE REGISTRATION AND PAYMENT Complete the registration form on the next two pages or visit www.wpa-online.org. Mail to: WPA, 823 Rim Crest Dr., Westlake Village, CA 91361 or fax to 866735-1545. For additional registrants, photocopy the registration form provided. Full payment must accompany registration. Payment in U.S dollars, drawn on U.S. bank to: Western Publishing Association. Visa, MasterCard and American Express accepted. SPECIAL EARLY REGISTRATION DISCOUNT Register and pay before March 10, 2009. See rates, pages 14-15. NEW! COMPANY DISCOUNT FOUR or more registrants from same company qualify for $10 off per person rate. Offer valid only if all registrants and payments are submitted together. NEW! INDUSTRY PARTNERS Contact the WPA office to determine if your membership to other industry associations entitles you to WPA conference rates. CANCELLATION POLICY Cancel, in writing, by March 15, 2009, to receive a refund of the registration fee, less $65 administrative fee, within four to six weeks following the close of the conference. No refunds or credits issued after March 15, 2009. You may send a substitute from your organization. TAX DEDUCTION Conference expenses may be tax deductible. Treasury regulation 1.1625 permits an income tax deduction for educational expenses (registration fees, cost of travel, meals, lodging) undertaken to: maintain or improve skills required in one’s employment or to meet express requirements of an employer. HOTEL RESERVATION AND RATES (NO RATE INCREASE FOR 2009!) Attendees requiring overnight accommodations may stay at the Westin Hotel at Los Angeles Airport for a special WPA rate of $139 per night, single or double occupancy. (A limited number of rooms have been set aside for attendees to the WPA Publishing Conference and/or the Maggie Awards Banquet.) Rooms are subject to first-come, first-served basis and subject to availability. All rates are subject to sales, and occupancy tax. Hotel address: Westin Hotel at Los Angeles Airport, 5400 W. Century Blvd., Los Angeles, CA 90045. Tel: 310-216-5858. Reserve your hotel rooms through our WPA’s EXCLUSIVE WESTIN STARWOOD LINK. VISIT OUR WEBSITE AT WWW.WPA-ONLINE.ORG AND CLICK ON WESTIN LINK. (This offer expires April 9, 2009.) CAR RENTAL Need a car during your conference and/or banquet stay? Hertz and WPA are partnering to offer you special car rental rates. Visit our website and click on the Hertz link for details and reservations. WPA ADDRESS AND CONTACT INFORMATION 823 Rim Crest Dr., Westlake Village, CA 91361 Tel: 805-495-1863 Fax: 866-735-1545 Email: wpa@wpa-online.org URL: www.wpa-online.org SPONSOR SHIPPING ALL exhibit materials must be shipped directly to hotel, in exhibitor’s name. Shipping arrangements, delivery and all other charges are the responsibility of the exhibitor. PRINT. DIGITAL http://www.americanbusinessmedia.com http://www.wpa-online.org http://www.wpa-online.org http://www.wpa-online.org
For optimal viewing of this digital publication, please enable JavaScript and then refresh the page. If you would like to try to load the digital publication without using Flash Player detection, please click here.