WPA Conference Brochure — 2009 - (Page 2) WPA2009PUBLISHINGCONFERENCE Westin Hotel at Los Angeles Airport April 22 – 24, 2009 Welcome to the Western Publishing Association’s 7th Annual Publishing Conference. In today’s difficult economy, the WPA recognizes the importance of using your time and money wisely to determine the steps necessary to deal with today’s difficult business environment. With this in mind, the WPA Board has repositioned the association to meet the challenges of the media publishing industry in the 21st century. Our new tagline – and the theme of this year’s conference is Print. Digital. Events. In dealing with these three media platforms, we will provide you with insight on how industry leaders are coping with the problems of transitioning from print to digital, how events are integrated into the mix, and how to protect your business in these turbulent times. WE WILL TACKLE SUCH ISSUES AS: • Translating print to online • How to sell digital products • Success in a down economy • Distribution and postal strategies • All you need to know about events • Intellectual Property TOPTENREASONS TO ATTEND THE WPA PUBLISHING CONFERENCE • Building a digital platform • Publishing 2.0 • Custom media • Hot new trends in design • Search-engine solutions • AND MUCH MORE! 1. Network, Network, Network 2. Talk to industry experts and learn their secrets to success 3. Sharpen and add to your skills 4. Learn how to become more valuable 5. Improve job productivity 6. Learn how WPA can advance your career 7. Start a business 8. Hear how others handle the business challenges you face 9. Learn about changes effecting the industry 10. Gain an understanding of other areas of print, digital and events TO ENTER THE MAGGIES AND ATTEND THE AWARDS BANQUET The following pages describe our sessions in detail. To make it easier to target the sessions you are most interested in, each session indicates its connection to “Print, Digital and/or Events”. You’ll find information on our expert speakers and keynotes, conference rates, exhibit hours, cocktail receptions, Maggie banquet, and registration and hotel information. We invite you to two, cocktail receptions during our conference, and the drinks and appetizers are on us. Our opening reception the evening before the conference is the perfect opportunity to network and meet your fellow attendees, speakers, sponsors and WPA board members. Join us April 22nd, from 6:00 – 8:00 pm. The reception will be held in the Concourse Room, 2nd floor, where our tabletop exhibits are found. (Exhibits will be open.) And don’t miss our annual Thursday night cocktail reception, a welcome break after a day of intense sessions. We are proud to welcome Publishers Press as our new WPA sponsor for this event. Join us from 5:00 – 7:30 pm in the Concourse Room, 2nd floor, where our tabletop exhibits are found. (Exhibits will be open.) In lieu of our Industry Panel Discussion this year, we will present two prominent keynote speakers from the media community during lunch each day, who will offer their experiences and insight into the future of our media. (Please see their keynote bios on page 4.) So connect with your publishing community and the WPA as we present 25 powerful, value-packed sessions. And consider wrapping up your conference experience by attending the 58th Annual Maggie Awards Banquet, Friday evening, April 24th. The excitement of the show, the dinner and the awards ceremony will stay with you long after its over! We look forward to seeing you in April. Peter M. Craig WPA Conference & Maggie Chairman 1. See the latest in cutting-edge design and compelling editorial 2. Increase employee moral 3. Build brand awareness and gain recognition 4. See your competition 5. Promote to your advertisers 6. Advance your career 7. Build enthusiasm for your media products 8. Enjoy the Maggie evening and the accolades 9. Meet your peers across the Western United States 10. Win a Maggie! TABLETOPEXHIBITHOURS We invite you to visit our tabletop exhibits during the following hours: April 22: 6:00 – 8:00 April 23: 7:30 April 24: 7:30 AM AM PM PM PM – 3:15 – 3:15 & 5:00 – 7:30 PM Location: Concourse Room, 2nd Floor SPECIAL WPA SAVINGS! MACY’S SAVINGS PASS FOR 11% DISCOUNT INCLUDED IN ALL WPA ATTENDEE PACKETS! Sample only – not for use
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