WPA Conference Brochure — 2009 - (Page 3)

CONFERENCESESSIONSBYINTEREST We have organized our WPA sessions by interest, for your convenience, as well as indicating their relevance to Print (P), Digitial (D), and/or Events (E). But don’t let your job title be your only guide – read the session descriptions – you will find many sessions relevant to more than one area of publishing. AUDIENCE DEVELOPMENT How to Turn Web Site Visitors into Subscribers (PD) Leveraging Your Customer Database for Future Brand Success (D) Web Metrics – Making this New Information Work for You (D) CUSTOM MEDIA Custom Media 101 (PD) DESIGN From Good to Great: Maggie Winners Share their Secrets (PD) Hot Trends & Economical Redesigns (PD) Taking the Leap From Print to Digital Magazine Design (PD) DIGITAL Digital Editions: The New Must for Today’s Publisher (D) Publishing 2.0: What does It All Mean? (D) Search Engine Expertise for Media Companies (D) Using Social & Professionals Networks to Build and Influence Your Audience (D) EDITORIAL Doing More With Less (PD) From Good to Great: Maggie Winners Share Their Secrets (PD) Planning Makes Perfect (PDE) Winning Editorial (PD) EVENTS Everything You Need to Know About Events (E) EXECUTIVE The Successful Media Publisher in Today’s Digital Environment (PDE) FINANCE Financial Management for Publishers (PDE) LAW Principles of Intellectual Property (PD) MANUFACTURING Distribution Strategies and Using the Mail Channel Effectively (P) How To Choose & Negotiate With Your Printer (P) MARKET RESEARCH A Roadmap for Profitable Revenue Growth (PD) SALES/MARKETING Free (or Almost Free) Research to Boost Ad Sales (PD) Great Ad Proposals & How to Create Them (PD) Selling Digital Products (D) Page 10 Page 6 Page 7 Page 5 Page 6 Page 6 Page 9 Page 8 Page 9 Page 5 Page 8 Page 7 Page 9 Page 10 Page 8 Page 6 Page 8 Page 11 Page 9 Page 8 Page 5 Page 10 Page 11 Page 7 Page 10 WPA2009CONFERENCESPONSORS Thank you to the following WPA sponsors: WPA 2009 Partners Become an WPA Sponsor! Call the WPA office for details. Tel. 805-495-1863 http://www.bpaww.com http://www.bpc.com http://www.american-press.com http://www.copprints.com/ http://www.cwcsoftware.com http://www.maned.com http://www.macys.com http://www.ipcprintservices.com http://www.magazinemanager.com/info/ http://www.foliomag.com/ http://www.nxtbookmedia.com http://www.qg.com http://www.quebecorworld.com http://www.pubpress.com http://www.royle.com http://www.scoopreprintsource.com http://www.readexresearch.com http://www.americanbusinessmeedia.com http://www.btobonline.com/apps/pbcs.dll/frontpage http://www.wipp.net/ http://www.hertz.com/rentacar/index.jsp?bsc=t&targetPage=reservationOnHomepage.jsp Table of Contents for the Digital Edition of WPA Conference Brochure — 2009WPA Conference Brochure - 2009ContentsTaking the Leap From Print to Digital Magazine DesignPlanning Makes PerfectEverything You Need to Know About EventsLeveraging Your Customer Database for Future Brand SuccessCustom Media 101The Successful Media Publisher in Today’s Digital EnvironmentDistribution Strategies and Using the Mail Channel EffectivelyWeb Metrics – Making this New Information Work for YouDigital Editions: The New Must for Today’s PublisherGreat Ad Proposals & How to Create ThemFrom Good to Great: Maggie Winners Share their SecretsUsing Social & Professionals Networks to Build and Influence Your AudienceFrom Good to Great: Maggie Winners Share Their SecretsPrinciples of Intellectual PropertyHow To Choose & Negotiate With Your PrinterHot Trends & Economical RedesignsPublishing 2.0: What does It All Mean?Doing More With LessFinancial Management for PublishersHow to Turn Web Site Visitors into SubscribersSearch Engine Expertise for Media CompaniesWinning EditorialSelling Digital ProductsA Roadmap for Profitable Revenue GrowthFree (or Almost Free) Research to Boost Ad SalesWPA Conference Brochure — 2009WPA Conference Brochure — 2009 - WPA Conference Brochure - 2009 (Page 1)WPA Conference Brochure — 2009 - WPA Conference Brochure - 2009 (Page 2)WPA Conference Brochure — 2009 - Contents (Page 3)WPA Conference Brochure — 2009 - Contents (Page 4)WPA Conference Brochure — 2009 - Everything You Need to Know About Events (Page 5)WPA Conference Brochure — 2009 - Distribution Strategies and Using the Mail Channel Effectively (Page 6)WPA Conference Brochure — 2009 - Great Ad Proposals & How to Create Them (Page 7)WPA Conference Brochure — 2009 - How To Choose & Negotiate With Your Printer (Page 8)WPA Conference Brochure — 2009 - Financial Management for Publishers (Page 9)WPA Conference Brochure — 2009 - Selling Digital Products (Page 10)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 11)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 12)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 13)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 14)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 15)WPA Conference Brochure — 2009 - Free (or Almost Free) Research to Boost Ad Sales (Page 16)http://www.nxtbookMEDIA.com

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