WPA Conference Brochure — 2009 - (Page 5) CONFERENCEAGENDAIN-DEPTH THURSDAY, APRIL 23 G 8:30 – 11:30 AM PRINT. DIGITAL DESIGN TD1 Taking the Leap From Print to Digital Magazine Design How do content companies translate from print to creative digital magazines? How do they improve reader engagement? What do designers need to know today to survive tomorrow? Learn the answers to these questions and more in this informative session. Topics include: G How magazines transition from print to online G Latest trends in online design G How design relates to editorial G Elements of good online design G What transfers online and what doesn't G How user habits effect online design G Navigation, optimization Campion Primm, Creative Director, VIVmag has combined his publication designer skills with new media skills. He has designed a luxurious and intuitive magazine experience with splashes of multimedia magic. Campion brings with him over 18 years of traditional print publishing experience as creative director for Bon Appétit and Natural Health. His successes include a 14-year newsstand growth streak, an ASME national magazine award for general excellence and a variety of awards from the Society of Publication Designers. Campion is also currently working with other publishers and creative directors to help them embrace this new technology, among them Disney, Popular Science and Snow magazine, to name a few. Jason Martin, Interactive Media Director, VIVmag.com has held several creative design positions in varying industries prior to VIVmag, among them: creative director of Artistech Advertising; freelance Web designer for Walt Disney Co.; motion graphics for Belkin; Web redesign/branding for Ownit Mortgage Solutions; Web design/animation for Westside Rentals; Web design/ development for 20th Century Fox and Chaat Café. He is a graduate of the Art Institute of California at Los Angeles, with a BS with honors, interactive media design. Paul Graff, Creative Director at Action Pursuit Group is one of Southern California's preeminent magazine designers, implementing and overseeing redesigns and design strategies for some of the country's most read automotive and enthusiast titles. Currently Paul works as creative director at APG, and prior to that he was the creative director for Primedia's Enthusiast and Automotive titles. Brad McDonald, President/CEO, Vital Media Network, is a veteran of action sports media, getting his start in the business as a photographer, shooting for various editorial and commercial clients. In 1992, Brad launched Ride BMX magazine, followed by Snap magazine in 1994. Both titles were sold to TransWorld Media in 1998. In his subsequent eight years with TransWorld, he launched TransWorld Motocross and Quad magazines, and rose to the position of group publisher. Seeing the dramatic shift among consumers toward online media, Brad left TransWorld in early 2006 to launch Vital Media Network. EVENTS TV3 Everything You Need to Know About Events: Basics, Launch, Budgets and Marketing Building events into your strategic plan when print is your core business will mean boldly going into the unknown. Producing shows and conferences requires a different set of strategies, tactics and resources, but the end game is the same: providing market access, aggregating a market niche and delivering content. Launching an event without a road map is like thinking any road will do. Nothing leads to the understanding of “the DNA” of the event business like building the management tools. Event budgets and marketing plans have an orthodoxy just the way publishing does. This three -part session will include: G Comparisons between what you already know and the event medium G Why events can be a growth strategy you should consider G The “language” of events including a glossary to use as a reference tool G Homework necessary to “greenlight” the launch G Resources needed – internal and external G Assessing success and determining “go or no go” G A framework for event launches and a template when considering one G Event budget and marketing plan templates G A management toolbox if you already produce shows and/or conferences Georgiann DeCenzo is Vice President responsible for the Licensing and Market Development Groups at Advanstar Comunications, Inc. Before being named to this position in March 2006, Georgiann served as Advanstar’s vice president, marketing and communications and was responsible for corporate communications, marketing and research. Since joining Advanstar in 1998, she has held numerous strategic marketing roles at the group and corporate levels. Before joining Advanstar in 1998, Georgiann served as marketing director of Penton Media’s flagship publication IndustryWeek, where she launched a conference division and pioneered sponsorship sales for events and online. Daniel Hamm is CFO of the Footwear Division of ENK International, LLC, the premier organizer of fashion industry tradeshows. In that capacity, Daniel focuses on modeling, analyzing and reporting financial plans and performance to increase profitability and overall business performance of both tradeshow and publishing offerings. The footwear division produces The WSA Show, the largest footwear and accessories marketplace in the world. He is also responsible for overseeing IT and various other operating functions across the company. Prior to joining WSA, Daniel was controller at Rampage Clothing Co., Total Call International and held various other financial positions in banking and lending. EVENTS Continued on next page PRINT. DIGITAL. EVENTS EDITORIAL TE2 Planning Makes Perfect A successful editor knows the key to outstanding publishing efforts is planning. Making sure the editorial direction of the business is on track with the publisher/ owner and building a plan with your staff will only ensure more efforts you and your team can be proud of, while helping make your business that much stronger. In this session, we’ll hear from professionals with different backgrounds (consumer, trade, print and online) who will share the secrets to their planning process. This session is a must for everyone on your team, from the publisher (who must be part of the overall strategic direction and planning), to the editor, production manager, art director and managing editor. Topics include: G How good planning improves the quality of your product G How the integrated editorial planning process helps drive up the bottom line G How to achieve savings in costly production late fees G Producing quality content on time builds a sense of pride and camaraderie Norb Garrett, Editorial Director at Miller Publishing Group in Los Angeles oversees all editorial, online and new media efforts for Tennis and Smash. Norb joined MPG in 2004, and since then has conceived and launched Smash and directed relaunches and redesigns. He is the owner of Picket Fence Media, a community media business, and the San Clemente Times, a free weekly newspaper and online business. SPEAKERS Shaun Bernadou Dan Brenner Paul Calento Linda Cobb Lettie Conrad Peter Craig Georgiann DeCenzo EVENTS http://www.vivmag.com
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